Evaluation Of Distribution Strategies On The Marketing Of 7up Bottling Company Plc, Enugu State.
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ABSTRACT
This study was carried out to ascertain the evaluation of distribution strategies in the marketing of soft drinks in Enugu. Primary and secondary data obtained from administration •of questionnaire was analyzed using cumulative frequency percentage, and chi-square analytical tool. The empirical analysis result revealed that there is signficani! effect of the choice of channel of distribution in the Nigeria Bottling Plc on organization performance. It was recommended that adequate qualified staff should be employed perjrmance. It was recommended that adequate qualfIed staff should be employed by the companies.
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APA
NNEBUIHE, O. Q. (2021). Evaluation Of Distribution Strategies On The Marketing Of 7up Bottling Company Plc, Enugu State.. Michael Okpara University of Agriculture. Retrieved June 8, 2026, from http://repository.mouau.edu.ng/works/evaluation-of-distribution-strategies-on-the-marketing-of-7up-bottling-company-plc-enugu-state-7-2
MLA
NNEBUIHE, OKAMGBAH QUEEN. "Evaluation Of Distribution Strategies On The Marketing Of 7up Bottling Company Plc, Enugu State.." Michael Okpara University of Agriculture, 18 Nov. 2021, http://repository.mouau.edu.ng/works/evaluation-of-distribution-strategies-on-the-marketing-of-7up-bottling-company-plc-enugu-state-7-2. Accessed June 8, 2026.
Chicago
NNEBUIHE, OKAMGBAH QUEEN. "Evaluation Of Distribution Strategies On The Marketing Of 7up Bottling Company Plc, Enugu State.." Michael Okpara University of Agriculture (2021). Accessed June 8, 2026. http://repository.mouau.edu.ng/works/evaluation-of-distribution-strategies-on-the-marketing-of-7up-bottling-company-plc-enugu-state-7-2