Effect Of Customer Relationship Management On Organizational Performance A Study Of Related Banks

ABSTRACT

This study analysis the effect of customer relationship management on organizational performance. This research views customer relationship management as an enterprise approach to developing full — knowledge about customer behavior and relationship marketing. To achieve the purpose of this research work the survey method using the questionnaire instrument was adopted Data were collected from the primary and secondary source. The Instrument was administered to go respondents drawn as the sample for the study. The Output from those sources was analyzed by the use of Chisquare analysis. The result shows effective customer relationship management with organization performance. And that customer relationship management as strategy helps companies to refine Intersections and ultimately improve a company's relationship with customers that will enable a mutually profitable relationship between buyer and seller. It is therefore relevant that customers relationship management should be the focal point of organizations in order to gain superior customer relationship management capability that will lead to improved performance.