Marketing

Green Marketing And Social Marketing, A Comparative Evaluation: Study Of Umuahia Business Environment.

ABSTRACT  This research work focus on green marketing and social marketing,

Sales Force Motivation And Compensation; Efficiency Evaluation In 7up Bottling Company Plc. Aba,Abia-State.

ABSTRACT  This study was conducted to evaluate for efficiency motivation and

Adoption Of Marketing Concept In Customer Service In A Development Economy (A Study Of Ecobank Nigeria Plc)

ABSTRACT The study examined the adoption of marketing concept in the customer ser

Sales Force Motivation And Compensation, Efficiency Evaluation. (Study Of Mobile Phone Service Market)

ABSTRACT The study analyzed the importance of salesforce motivation and compensat

Effect Of Corporate Social Responsibility On The Marketing Performance Of Dangote Flourmill, Nigeria

ABSTRACT Corporate social responsibility has become the central focus in examinin

Consumer Brand Loyalty And Product Acceptance In The Market Place (A Study Of Nigerian Bottling Company Product In Enugu Metropolis)

ABSTRACT  The actual aim of this study is to look into consumer brand loyalt

Effects Of Marketing Communication On Customer Patronage Of Commercial Banks In Nigeria (A Study Of Union Bank Of Nigeria Plc, Umuahia, Abia State)

ABSTRACT The study investigated the Effect of Marketing communication on Customer

Determinants Of Customer Satisfaction In The Hospitality Industry

ABSTRACT  The study investigated on the determinants of customer satisfactio

Use Of Public Relation Strategies To Fight Against The Scourge HIV/Aids (A Study Of Abia State Action Committee On Aids; ABSACA)

ABSTRACT  The main focus of this work has been an x-ray on the use of public

Penetration Pricing Strategy: A Tool For Effective Marketing Of Radio Station. (Study Of Federal Radio Corporation Of Nigeria Umuahia)

ABSTRACT This research work on penetration p1cing strategy a tool for effective m

Determinant Of Consumers' Perception And Preference To Wards Locally Made Ladies. Leather Bag In Aba Main Market, Abia State

ABSTRACT The study was On the consumer's perception and preference on locally mad

Effect Of Adoption Of Marketing Concept On Corporate Profitability (Study Of Selected Firms In Aba, Abia State)

ABSTRACT The study was carried out specifically to empirically ascertaining the e

Effect Of Marketing Concept On Customer Satisfactions In Nigerian Financial Institution (A Study Of Diamond Bank Plc Umuahia, Abia State Nigeria.)

ABSTRACT This study focused on the Effect of Marketing Concept on Customer Satisf

Analysis Of Choice Of Supermarkets Among Consumers In Umuahia Metropolis In Abia State, Nigeria.

ABSTRACT  The research work based on the Analysis of Choice of Supermarket A

Perceived Service Quality Relationship With Customer Retention And Repurchase Intention Among Frozen Food Dealers In Abia State,Nigeria

ABSTRACT The study analyzed the perceived service quality relationship with custo

Role Of Electronic Media In The Promotion Of New Products In The Telecommunication Market In Aba (A Case Study Of Selected MTN Products)

ABSTRACT  This research on the role of electronic media in the promotion of

Effect Of Logistics Management On The Marketing Performance Of Water Packaging Enterprises In Abia State, Nigeria

ABSTRACT  This study. analyzed in details the effect of logistics management

Effect Of Promotional Strategies On The Performance Of Manufacturing Firms In Nigeria (A Study Of Pz Cussons Plc, Lagos)

ABSTRACT  The study set out to explore the effect of promotional mix on mark

Relationship Marketing Strategies In The Banking Industry (A Case Of Access Bank Nigeria Plc)

ABSTRACT The study examines the impact of relationship marketing on the performan

Analysis Of Performance Of Nigeria Agricultural Cooperative And Rural Development Bank (Nacrdb) By Farmer Borrowers In Abia State, Nigeria

ABSTRACT  The study examined the Performance of Nigeria Agricultural Coopera

Impact Of Product Life Cycle As A Marketing Strategy Of managing Baby, Food (A Study Of Nestle Cerelac Plc)

ABSTRACT The purpose of this research projects considers two things, first curren

Determinants Of Customer Brand Preferences For Mobile Telecommunication Services In Abia State, Nigeria

ABSTRACT This research work investigated the determinants of consumer brand prefe

Marketing Communication Practices In Selected Banks In Umuahia, Abia State

ABSTRACT  The project examines marketing communication practices in selected

Impact Of Sales Promotion On Consumers Patronage (A Study Of Coca-Cola Brand Of Soft Drinks)

ABSTRACT  This study examines sales promotion and its roles on consumer patr

Relevance Of Branding In Enhancing Marketing Of Consumer Products (A Case Study Of MTN Nigeria Limited Aba Abia- State)

ABSTRACT The main aim of this study is to determine the relevance of branding in

Entrepreneurial Orientation And Performance Of Selected Small And Medium Scale Enterprises In South East Geopolitical Zone, Nigeria

ABSTRACT The study examined the effect of entrepreneurial orientation on business

Product Differentiation Strategies And Customers’ Patronage Of Fast Food Restaurants In Abia State, Nigeria

ABSTRACT Building strong differentiation strategy to attain competitive advantage

Effect Of Logistics Management System On Marketing Performance Of Dairy Products Distributors In Abia State, Nigeria

ABSTRACT The study examined the effect of logistics management system on marketin

Influence Of Packaging Elements On Consumer Buying Behaviour Of Fast-Moving Consumer Products

ABSTRACT This study investigated the influence of packaging elements on consumer

Consumers’ Attitude Towards Nigeria Made Textile Products In Selected Local Government Area Of Abia State, Nigeria

ABSTRACT The broad objective of this study was an examination of consumers’ attit