Marketing

Distribution Strategies And Marketing Performance Of Soft- Drink Manufacturing Companies Is South-East, Nigeria

ABSTRACT The study focused on distribution strategies and marketing performance o

Service Recovery Strategies And Customers Patronage Of Domestic Airlines In The South-South Geo-Political Zone Of Nigeria

ABSTRACT The major objective of this study was to investigate the relationship be

Customer Services And Customer Patronage In First Bank Of Nigeria Plc In Abia State, Nigeria

ABSTRACT The study examined how customers service affect customer patronage in Fi

Export Barriers And Export Performance Of Leather Products Smes’ In Aba, Abia State, Nigeria

ABSTRACT The main aim of this study was to examine export barriers and their effe

Inventory Management And Marketing Performance Of Fast Food Restaurants In Abia State, Nigeria.

ABSTRACT Inventory can be cost saving when managed strategically. It can also hel

Website Attribute And Customer Patronage Of Electronic-Vendors In Lagos, Nigeria

ABSTRACT The study focused on Website Design and Customer Patronage of Electronic

Determinants Of Customers’ Acceptance Of Sales Promotion Campaigns Of Deposit Money Banks In Abia State, Nigeria

ABSTRACT This study analysed those factors that affect customers’ acceptance of s

Effect Of Product Innovation On Corporate Performance Of Selected Consumer Goods Firms In Lagos State, Nigeria

ABSTRACT The study focused on the effect of product innovation on corporate perfo

Brand Identity And Fan Loyalty Of Nigeria Professional Football League In South – South Nigeria

ABSTRACT The purpose of this study was to examine the effect of brand identity on

Customer Service Quality And Customer Patronage Of Commercial Banks In Rivers State, Nigeria,

ABSTRACT The study was carried out to determine the effect of customer service qu

Effect Of Market Segmentation On The Marketing Performance Of Selected Leather Enterprises In Aba, Abia State.

ABSTRACT In the field of marketing, market segmentation and marketing performance

Sales Target And Marketing Performance Of Animal Feed Distributors In Abia State, Nigeria

ABSTRACT This study analysed the effect of sales target on marketing performance

Marketing Communication Tools And Savings Mobilization Drive Of Selected Microfinance Banks In Akwa Ibom State, Nigeria

ABSTRACT The competitive landscape in the Microfinance Banking Industry has accen

Distribution Activities And Customer Patronage Of Petroleum Products: A Study Of Oando Plc And Forte Oil Plc, Abia State, Nigeria

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Effect Of Packaging And Branding On Consumer Buying Behaviour Of Selected Pasta Products In Abia State, Nigeria

ABSTRACT The main objective of this study was to examine the effect of packaging

Effect of customer service quality on marketing performance of Uba plc and Zenith bank plc In Aba, Abia State

ABSTRACT The study examined the effect of customer service quality on marketing p

Effect of package on consumer’s patronage of selected procter & gamble consumer products In Abia state, Nigeria

ABSTRACT The study determines the effect of package on consumer’s patronage of se

Port Concession And The Quality Of Service Delivery In Nigerian Ports

Abstract This study was on port concession and the quality of service delivery in

Competitive Strategies And Marketing Performance Of Selected Small And Medium Scale Enterprises (SMES) In Abia And Imo States, Nigeria

ABSTRACT This work determined the effect of competitive strategies on the marketi

Effect Of Packaging On Consumer Buying Decision In The Soft Drink Industry

ABSTRACT The main objective of the study was to determine the effect of packaging

The Influence Of Loyalty Programs On Retention Of Visafone Customers In Umuahia

ABSTRACT This work focused on the Influence of Loyalty Programs on Retention of V

Product Innovation And Market Performance: A Study OF PZ CUSSON PLC Nigeria

ABSTRACT This study investigated the effects of product innovation and market per

Green Logistics Practices And Marketing Performance Of Selected Transport Firms In South-South, Nigeria

ABSTRACT The broad aim of the study was to ascertain the effect of green logistic

Factors Affecting Marketing Performance Of Rice Farmers Cooperative Members In Ebonyi And Enugu States Of Nigeria

ABSTRACT In this study, we examined factors that may affect the marketing perform

Physical Facilities And Marketing Performance Of Selected Tourism Sites In The South-East And South-South Zones Of Nigeria

ABSTRACT   The study examined the effect of physical facilities on marketing

An Evaluation Of Service Quality And Customer Retention In Obudu Cattle Ranch, Nigeria

ABSTARCT The research is a critical analysis of service quality and customer rete

Factors Affecting Pricing Policy Of Some Selected Supermarkets In Owerri Metropolis Of Imo State, Nigeria

ABSTRACT The research centered on the factors affecting pricing policy of some se

Evaluation Of Consumer Preference .. Among Star And• 33" Larger Beer Consumers In Abia State

ABSTRACT This research work tends to examine the "Evaluation Of Consumer Preferen

Comparative Analysis Of Exhibition And Trade Fairs As Marketing Tools (Study Of MTN Nigeria)

ABSTRACT The study concentrated on comparative analysis of exhibition and trade f

Evaluation Of The Role Of Product Planning And Development In A Deregulated Market Economy (A Study Of Unilever Plc, Aba Abia State, Nigeria)

ABSTRACT  This research work is an effort to examine the processes and impac