Marketing

Effect Of Strategic Marketing On Organizational Goals (A Study Of Unilever Plc Aba, Abia State)

Abstract The study is an x-ray of the effect of strategic marketing on organizati

Effect Of Product Innovation On The Growth Of Firms (A Study Of Nigerian Breweries Plc Aba)

Abstract  This study alms at finding out the effect of product innovation on

Determinants Of Customer Satisfaction Among Depositors In Selected Banks In Abia State

Abstract  Satisfaction is the customer's evaluation of a product or service

Economic Assessment Of Palm Oil Market In Abia State, Nigeria.

ABSTRACT The major objective of this study is to access the economics of palm oil

Customer Service Delivery: A Key To Sustainable Patronage And Market Share In New Generation Banks In Asia State, Nigeria

Abstract A study with title "customer service delivery" A key to sustainable patr

Consumer Motivation A Key Strategy In The Purchasing Of Consumer Goods (2008/2009)

Abstract  This research work is designed to examine consumer motivation as a

Effect Of E-Marketing On Sales Volume In The Telecommunication Industry In Nigeria (A Study Of Mtn Nigeria, Umuahia Connect Centre)

Abstract The purpose of the study was to establish the effect of e-marketing on t

Effect Of Sales Force Motivation On Sales Performa Nce Of Industrial Product A Study Of Emenite Company, Emene, Enugu State, Nigeria

Abstract  This work studies the effect of sales force motivation on sales pe

Analyzing Promotional Strategies For Road Transportation Services: (A Study Of Abc Transport Services Umuahia Metropolis In Abia State)

Abstract Transportation is popularly referred to as an engine to every nation's e

Effect Of Price Differential Towards Made In Nigeria Textile Products In Relation To Foreign Mad E Textile Products On Consumer Preference In Abia State, Nigeria

Abstract The study examined the effect of price differential towards made in Nige

Customer Satisfaction And Patronage In Selected Money Deposit Banks In Umuahia Abia State, Nigeria.

ABSTRACT  The study focused on ascertaining the determinants of customer's s

Investigation Of Customer Relation With Information Communication Technology In Nigeria Money Deposit Banks In Umuahia, Abia State

ABSTRACT This research evaluates the strength and weakness of ICT on Nigeria mone

Branding, Packaging And Labeling As A Competitive Tool In Marketing Of Consumer Goods In Aba

ABSTRACT This research work investigated branding, packaging and labeling as a co

An Analysis Of The Marketing Mix Element Application Selected Cosmetic Firms In Aba, Abia State

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The Impact Of Marketing Practice On The Performance Of Public Utilities In Nigeria (A Case Study Of Nipost, Umuahia)

ABSTRACT This research work focused on the impact of marketing practice on the pe

Analysis Of The Adoption Of Agricultural Marketing Among Rice Farmers In Ebonyi State

Abstract  Agricultural marketing has become one of the major ways of enhanci

Imp Act Of Segmentation On Organizational Performance (A Study Of Nigerian Breweries Plc Aba Plant)

ABSTRACT This study is conducted with the aim of analyzing the impact of segmenta

Impact Of Segmentation On Consumer Satisfaction In The Soft Drinks Industry (A Study Of 7up Bottling Company Plc)

ABSTRACT Segmentation has become part of the policies companies employ in order t

Effect Of Customer Relationship Management On Organizational Performance.

ABSTRACT The study investigated on the .effect of customer relationship managemen

Effect Of Waste Material Recycling In Green Marketing Activities In The Soft Drink ( Industry In Aba, Abia State

ABSTRACT This research study was focused on the evaluation of the effect of waste

Effect Of Market Segmentation On Sales Turnover Of Made In Nigeria Goods Inaba, Abia State

ABSTRACT Market segmentation is the marketing strategy of dividing a total hetero

Impact Of Segmentation On Organisational Performance (A Study Of Nigerian Breweries Plc Aba Plant)

ABSTRACT This study is conducted with the aim of analyzing the impact of segmenta

Impact Of Segmentation On Consumer Sa Tis Faction In The Soft Drinks Industry (A Study Of 7up Bottling Company Plc)

ABSTRACT Segmentation has become part of the policies companies employ in order t

Service Brand Communications And Consumer Responses In The Telecommunications Industry In The South-South Geopolitical Zone Of Nigeria

ABSTRACT The main thrust of this study was to examine the effect of service brand

Effects Of Promotional Strategies On Penetration Of Life Insurance Products In South East, Nigeria

Abstract This study investigated the effects of promotional strategies on penetra

Effect Of Relationship Marketing On Customers’ Retention In Nigeria Bottling Company, Owerri, Imo State, Nigeria

ABSTRACT   The purpose of this study was to investigate the effect of relati

Logistics Management Practices And Marketing Performance Of Rice Distributors In Abia State, Nigeria

  ABSTRACT The rice industry in Abia state is growing exponentially, it is y

Export Positioning Strategies And Marketing Performance Of Selected Agro-Allied Firms In South – South, Nigeria

ABSTRACT This study examined the influence of export positioning strategies on ma

Effects Of Service Quality On Customer Satisfaction (A Study Of First Bank And Access Bank Plc) In Umuahia Metropolis Abia State, Nigeria

ABSTRACT This research work concentrated on the effect of service quality on cust

Packaging In Product Concept Development And Positioning: A Study Of Selected Firms In The Food And Beverage Industry In Nigeria

ABSTRACT This study examined the role of packaging in product concept development