Effect Of Public Relations Practice On Marketing Performance Of Nestle Nigeria Plc

ABSTRACT 

The study were effect of public relations practice on marketing performance of nestle Nigeria plc. The objectives of the study are to ascertain the extent at which public relations is applicable in manufacturing firm, ascertain the role of public relations on the level of customer service delivery and target market coverage, ascertain the impact of public relations on the patronage of customers, ascertain the effects of public relations on the profit maximization of the manufacturing firm. Questionnaires were adopted to collect primary data for the study which were analyzed using t-test. The study concluded that public relations affect the performance of manufacturing companies and this recommended that company’s should do more on the area of customer protection, satisfaction as the customer as the pillar of business and also customer should be given a medium to air their views and these view should be taken into consideration, companies should facilitate a more reliable public relations to encourage performance and facilities company customer relations and patronage as well as understanding.