Effect Of Product Innovation On Marketing Performance (A Study Of Indomie Noodles).

ABSTRACT

This research work is the Effect of Product Innovation on Marketing Performance. A Study of Indomie Noodles. This focuses on the product innovation on marketing performance. This study is limited to indomie noodles. Due to the fact that the population is high the same number is adopted as the sample size for the research work. Yaro Yamen`s Statistical Distribution was employed to select four hundred (400). One of the hypotheses of this research work is H0: There is no significant relationship between product flavor innovation and sales volume. H1. There is significant relationship between product sizes innovation and sales volume. After the analysis, it was discovered that there is a significant relationship between product innovation and the marketing performance. Therefore, it was recommended the product innovation should focus more on people within the age bracket of 15-45. This group includes student and young families that buys more and influence more and also product innovation should be blend with other innovation tools to yield the best results.

TABLE OF CONTENTS

Title Page ﾿ i

Certification ﾿ ii

Declaration ﾿          iii

Dedication ﾿ iv

Acknowledge ﾿ v

Table of Content ﾿ vi

List of Tables ﾿ ix

Abstract ﾿ x

CHAPTER ONE

INTRODUCTION ﾿ 1

1.1 Background of the Study ﾿ 1

1.2 Statement of the Problem              ﾿ 2

1.3 Objective of the Study ﾿ 3

1.4 Research Question ﾿ 3

1.5 Hypothesis of the Study ﾿ 3

1.6 Significance of the Study ﾿ 3

1.7 Scope of the Study ﾿ 4

1.8 Limitation of the Study ﾿ 4

1.9 Definition of Term    ﾿ 4

CHAPTER TWO

2.1 LITERATURE REVIEW                                                    ﾿                 5

2.1 Definition and Meaning of Product        ﾿   ﾿       5

2.2 Meaning of Product Innovation ﾿       6

2.2.1 Examples of Product Innovation ﾿       6

2.3 The New Product Development Process ﾿       6

2.3.1 Indomie Design ﾿       8

2.4 The Product Life Cycle ﾿       9

2.4.1 Product Life Cycle Examples ﾿       10

2.4.2 The Goals of Product Life Cycle ﾿       11

2.4.3 Characteristics of PLC Stages ﾿       11

2.5 Stages of the Life Cycle ﾿       14

2.6 The Concept of Market Share ﾿       16

2.6.1 Purpose ﾿       17

2.6.2 Construction ﾿       17

2.6.3 Revenue Market Share ﾿       18

2.6.4 The Important of Market Share ﾿       19

2.6.5 Example of Market Share ﾿       19

2.7 Customer Service and Improvement Scheme in Indomie Noodles ﾿                 20

2.8 Analysis of Innovation Product Among Noodles ﾿       20

CHAPTER THREE

RESEARCH METHODOLOGY ﾿       21

3.1 Research Design ﾿       21

3.2 Area of the Study ﾿       21

3.4 Population of the Study ﾿       21

3.5 Sample Size Determination ﾿       21

3.5 Sources of Data Collection ﾿       22

3.5.1 Primary Source of Data ﾿       22

3.5.2 Secondary Information ﾿       22

3.6 Sampling Technique ﾿       23

3.6 Validity of the Research Instrument ﾿       23

3.7 Reliability of the Research Instrument ﾿       23

3.8 Method of Data Analysis ﾿       23

CHAPTER FOUR

RESULT AND DISCUSSION ﾿      24

4.1 Return Rate of Questionnaire ﾿      24

4.2 Characteristics of Respondent ﾿      24

4.3 Age of Respondent ﾿      24

4.4 Occupation ﾿      25

4.6 Product Flavor Influence on Buying Behavior ﾿      25

4.7 Effect of Product Size on Purchase of New Brand ﾿      26

4.8 Effect of Package Color Innovation on Making Choice (patronage) ﾿      26

4.2 Test of Hypotheses ﾿      26

4.9 Correlations Analysis 1 ﾿      27

4.10 Correlations Analysis 2 ﾿      27

4.11 Correlations Analysis 3 ﾿      28

CHAPTER FIVE

SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATION

5.1 Summary of Findings ﾿     29

5.2 Conclusion ﾿     29

5.3 Recommendation ﾿     29

REFERENCES ﾿     30

QUESTIONNAIRES ﾿     31 ﾿