Marketing

Marketable Surplus Of Melon (Cucumerupsis mannii) Among Women Small Holder Farmers In Ikwuano Local Government Area Abia State, Nigeria

ABSTRACT This work aims to find out the determinants of marketable surplus of mel

Impact Of Strategic Marketing Planning On The Performance Of Commercial Banks In Nigeria. A Study Of Zenith Bank In Umuahia

ABSTRACT The study examined the effect of strategic marketing in enhancing effect

Household Preference For Value Added Meat Types (A Study Of Beef And Chevon In Umuahia North L.G.A Of Abia State, Nigeria)

ABSTRACT The study focused on Household Preference for Value Added Meat Types and

Effect Of Marketing Concepts In Achieving Organizational Profitability (A Study Of Seven Up Bottling Company Plc Aba, Abia State)

ABSTRACT The main aim of this research work is to find out or emphasis on the imp

Effect Of Road Transportation Mode On The Marketing Of Consumers Goods In Abia State, Nigeria

ABSTRACT  Road transportation is the major mode of conveying consumer goods

Evaluation Of The Effect Of Electronic Marketing In Nigerian Banking System A Study Of Selected Banks In Aba, Abia State

ABSTRACT The role played by electronic system in the existence, growth and effici

Product Innovation As A Tool Of Achieving Sustainable Growth In A Competitive Market (A Study Of Unilever Nigeria Plc Aba)

ABSTRACT Product is one of the most essential aspect of the elements of marketing

Effectiveness Of Consumer Service Delivery In The Fast Food Industry (Study Of Mr Biggs, Imo State, Owerri)

ABSTRACT This study aims at to ascertain the effectiveness of consumer service de

Impact Of New Product Development Strategies In The Sales Volume Of Union Bank Plc In Abia State, Nigeria.

ABSTRACT The work was an exclusive analysis of the effect of new product developm

Effect Of Sales Promotion On The Sales Of Industrial Products In Abia State

ABSTRACT  Sales promotion is one of the marketing communication element used

Analysis Of The Factors That Influence The Location Of Retail Outlets In Aria State, Nigeria

ABSTRACT This study analyzed the factors that influence the location choice of re

Effect Of Direct Marketing On And Performance In Aba, Abia State

ABSTRACT Direct marketing has attracted the attention of banks management, employ

Effects Of Advertising On The Sale Of Consumer Goods: A Study Of Pz Industries Plc Aba, Abia State, Nigeria

ABSTRACT  Advertising is a form of communication that attempts to interpret

Effect Of Motivation Of Salesperson On Performance In A Manufacturing Firm (In Onitsha, Anambra State)

ABSTRACT This research work focused on the effect of motivation of salesperson on

Influence Of Packaging On Consumer Buying Decision Of The Product Of Pz Plc Aba, Abia State, Nigeria

ABSTRACT  In this research influence of packaging on purchasing reference wa

Assessing The Role Of Physical Distribution Channels On The Marketing Performance Of Agricultural Produce (Study Of Perishable Agricultural Produce In Aboh Mbaise L.G.A 1mo State)

ABSTRACT The study focused on assessing the extent that the farmers 'physical dis

Evaluation Of Public Relation Strategy In Government Parastatal Of Owerri West L.G.A Imo State, Nigeria (A Study Of Power Holding Company Of Nigeria. PHCN)

ABSTRACT  In this research work on evaluation of Public Relation strategy in

Effects Of Marketing Concepts On Insurance Operations A Study Of Aiico, Aba Abia State, Nigeria

ABSTRACT The heart of marketing concept is that the wants and needs of the consum

Problems And Prospects Of Marketing In Small Scale Enterprise In Nigeria (A Study Of Aqua Rapha Company, Enugu)

ABSTRACT This research work is centered on the problems and prospects of marketin

Impact Of Integrated Marketing Communication On Organisational Performance (A Study Of Abia Line Network Company Limited, Umuahia)

ABSTRACT This study was conducted with the ultimate aim of analyzing the impact o

Role Of Staff Training And Development On Organizational Performance (A Study Of First Bank Of Nigeria Plc)

ABSTRACT Many new employees are equipped with most of the knowledge skill need to

Effects Of Cashless Bank Marketing Policy On Service Delivery To Customers Of Selected Banks In Um Umuahia Metropolis, Abia State, Nigeria

ARSTRACT This study examined the effect of cashless bank marketing policy on serv

Empirical Analysis Of The Trend In Rice Production And Imports In Nigeria (1980-2013)

ABSTRACT The broad objective of this study was to analyze the trend in rice produ

Effect Of Service Quality On Customer Satisfaction Among Mtn Subscribers In Abia State, Nigeria

ABSTRACT Service quality has become one of the major concerns of firms in the Tel

Impact Of Personnel Motivation On The Achievement Of Organizational Goals: A Study Of Nigerian Bottling Company Plc Aba, Abia State, Nigeria.

ABSTRACT  This research work was carried out to determine the effect of pers

Effect Of Integrated Marketing Communication On Product Adoption A Study Of Hypo Bleach In Aba Metropolis.

ABSTRACT The need for an organization to properly coordinate its marketing commun

Effects Of Strategic Innovation On Marketing Performance Of Cemaco Ventures And Ups Farm Enterprises In Aba, Abia State, Nigeria

ABSTRACT The study analyzed strategic innovation and marketing performance of som

Consumers Behaviour Towards Selected Mtn Promotional Packages In Umuahia North L.G.A. Abia State, Nigeria.

ABSTRACT This study focused on customers' behaviour towards MTN promotional packa

Effect Of Selected Marketing Functions On Corporate Marketing Performance Of Private Sector Firms (A Comparative Study Of Power And Telecommunication Industries In Nigeria)

ABSTRACT This study focused on effect of selected marketing functions on corporat

Effect Of Advertising On Organizational Turnover: A Study Of Seven- Up Bottling Company Plc. Aba Plant.

ABSTRACT This study examined the effect of advertising on organizational turn Ove