Marketing Efficiency Of Packaged Water In Imo State,Nigeria.

ABSTRACT

Drinking water has contributed to stake its claims to consumer share of throat as demand for it has prevailed. The fundamental water values of purity, quality, availability and everyday dehydration remain strong amongst consumers all across the globe (Zenith International, 2008). Water continues to experience a boost from a heightened awareness of the need of hydration and its benefits on the human body and mind. Among the various forms of packaged water, bottled water is now becoming increasing accessible in emerging economics such as latin American and East Europe. Meanwhile, the global change by bottled water in recent years has been supported by strong growth in bulk formats such as water for coolers, and the growing familiarization with small pack everyday hydration in all corners of the globe. Although access to safe water remains a challenge in many parts of the developing world, potable water is fundamentally relied upon through a variety of pack format from small porches for 2 immediate consumption, through to 5 gallon water containers for consumption at home and work (EAERE, 2007).