Packaging As An Effective Tool In Enhancing Sales Value In Manufacturing Industry (A Study Of Uni-Liver Plc Aba, Abia State)

ABSTRACT

 Offering superior value to customer at least cost to the firm has been the primacy of every firm. There is a to analyze values that will not only satisfy but also retain customers. It is base on this fact that the study investigated packaging as an Effective tool in enhancing customer values in the cosmetic industry; study of unsilver Plc, Aba Abia: State. In this research process probability sampling plan was adopted to get the sample size of 134 respondents from a population of 200 questionnaire was designed to collect primary data for the study which were analyzed with simple percentages and analysis and chi-square models were adopted to test the hypothesis states among which was that; packaging does not contribute to growth in marketing share. This null hypothesis was rejected and implied alternative accepted at 5% significant level. Therefore, the researcher concluded that packaging have positive relationship, increase. Sales volume and customer satisfaction at the long run. Thus, the researcher recommended that goof and attractive packaging should be adopted especially in the customer market; where acceleration of buyer's behavior, consumption, pattern and innovation dynamics characterized the market environment.