The Application Of Marketing Research On Product Planning And Development (A Study Of Saclux Paints, Umuahia)

ABSTRACT

Economics change so Fust that marketing research becomes necessary in anticipating Future opportunities and problems. Marketing research like other in Formation system becomes indispensable to the practice and success of modern marketing. Its major contribution is Felt in the area of providing relevant and timely information to reduce the risk associated with important marketing decisions and narrowing down the uncertainty that con Fronts marketing managers. The main objective of this is to find out the application of marketing research on product  and development (A study of' saclux paints). Other specie lie objectives were pursued by this study, namely to find out to what extent the application of marketing research helps to create a product that meets customer satisfaction. this research Work equally investigated into sonic problems that hinder the application of' marketing research to include; a narrow conception of marketing research, uneven caliber of researchers, and poor Framing of the problem among others. However, sonic recommendation were made to address these Problems. Data were collected through oral discussion and questionnaires. researcher made use of' manufacturer of' saclux paints and users o F saclux paints. The researcher adopted the use of chi-square, tables and simple percentages for his analysis.