Packaging As A Competitive Tool For Marketing Of Some Selected Consumer Goods In Umuahia Main Market, Umuahia North L.G.A

ABSTRACT

Packaging plays a significant role in the, effective marketing of consumer products. The product is an important Part of consumer perception and acceptance of the product. Packaging as a concept comes in different nature, and advanced product packaging is vital to the success of most consumer products. The most important reason for packaging a product IS to protect it on is route from the manufacturer to final consumer, and in some cases even during its life with the consumer. A firm may package its product in such a way as to increase profit possibilities and therefore need to make good decisions when developing a package for their product. Packaging also might help to implement a company marketing programme .A package may be the only significant way in which a firm can differentiate its product from others. Packaging strategies such as changing the package and multiple packaging should be considered, in order to other brands in the market.