Marketing

Effect Of Pricing Policy On Marketing Performance In The Beverage Industry (A Study Of Unilever Nigeria Plc)

ABSTRACT The study investigated on the effect of pricing policy on marketing perf

Effect Of Packaging For Consumer Preference For Noodles In Umuahia, Abia State

ABSTRACT The study investigated the effect of packaging on consumer preference fo

Role of Packaging on Consumer Goods Marketing

ABSTRACT The study investigated on the role of packaging on consumer goods market

Effect Of Cultural Beliefs And Ethical Norms On The Marketing Of Healthcare Products In Abia State

ABSTRACT This work examines the effect of cultural beliefs and ethical norms on t

An Appraisal Of Promotional Strategies Of 7up Company Plc, Aba Metropolis, Abia State

ABSTRACT The research study was aimed at appraising the promotional strategies of

Effect Of Tracking Technology On Consumer Shopping Habits In Retail Industries. Abia State, Nigeria

ABSTRACT The study investigated on the effect of tracking technology on consumer

Effects Of Social Media On Hedonic Consumption Among Students Of Michael Okpara University Of Agriculture, Umudike (Mouau)

ABSTRACT There has been some controversy about the effectiveness of Social media

Peer Group Influence And Single Ladies Purchase Behaviour Towards Second Hand Clothes In Aba, Abia State

ABSTRACT This research has as its thrust to examine the influence of peer group o

An Evaluation Of The Ethical Issues In Sales Promotion Practices Of La-Casera Company, In Enugu Metropolis, Enugu State

ABSTRACT The Evaluation of the Ethical issues in sales promotion practices at La-

Effect Of Personal Selling On The Sales Of Innoson Technical And Investment Company

ABSTRACT Personal selling is the oldest instrument of promotion mix which is achi

Effect Of Packaging On The Purchase Of Cosmetic Products By Consumers In Aba Metropolis , Abia State

ABSTRACT This research work is talking about the influence of packaging on the pu

Effectiveness Of Marketing Strategies Adopted By Fast Food Restaurant In Umuahia Metropolis

ABSTRACT Recent years the fast food restaurant industry in the Umuahia metropolis

Effect Of Marketing Communication On Customer Preference Of Selected Fastfood Firms In Abia State

ABSTRACT This research work is centered on Effect of Product Packaging on Consume

Effect Of Sales Promotion On Consumer Brand Loyalty (A Study Of Orijin Non Alcoholic Drink In Abia State, Nigeria)

ABSTRACT The study examined the effect of sales promotion on consumer brand loyal

Impact Of Marketing Research On New Product Development (A Case Study Of Tonimas Nigeria Limited,Aba Abia State)

ABSTRACT This work studied the impact of marketing research on new product develo

Effects Of Promotion Mix On The Profitability Growth Of Breweries In Nigeria (Guinness Breweries Plc, Aba)

ABSTRACT This research work is set out to analyze the promotional mix on the prof

Customer Brand Preference Of Different Brands Of Cement (Study Of Cement Users In Abia State)

Abstract Consumers brand preference represents a fundamental step in understandin

The Role Of Public Relations In Improving The Image Of Tertiary Institution (A Study Of Michael Okpara University Of Agriculture, Umudike, Abia State)

ABSTRACT The complexity of changes in the competitive world today, has accentuate

Impact of E-Payment Instruments on Customers Satisfaction of Selected Banks Customers in Abia State

ABSTRACT   This research evaluates the customer satisfaction of bank custome

Effect Of Relationship Marketing On Customer Loyalty In Selected Transport Companies In Abia State

ABSTRACT The purpose of the study was to determine the effect of relationship mar

Appraisal Of Marketing Communications As A Strategic Tool For Enhancing Marketing Performance Of Fruit Drinks ( A Study Of 5alive In Owerri Metropolis)

ABSTRACT The need for an organization to properly coordinate its marketing commun

Impact Of Physical Distribution On Customer Satisfaction In Seven-Up Bottling Company Aba, Abia State.

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Effect Of Promotional Strategies On Consumer Patronage Of Corrugated Roofing Sheet In Enugu State (A Study Of Emenite Nigeria Limited, Enugu)

ABSTRACT This research work is the effect of promotional strategies on consumer’s

Effect Of Repackaging On Consumer Buying Behaviour On Cosmestic Products In Abia State

ABSTRACT As consumers, we use cosmetic products, clothing, housing, education and

Application Of Sales Promotion And Personal Selling As Strategy For Enhancing Sales Volume In Soft Drinks Manufacturing Firms In Abia State

Background of the study Communication mix is the marketers’ bag of tools for Mark

Effect Of New Product Planning And Development On The Growth Of Firms In Brewery Industry In Nigeria (A Case Study Of Guinness Nigria Plc)

ABSTRACT This work ascertained the effect of new product development on the growt

Evaluation Of Consumers’ Preferences For The Consumption Of Selected Beer Brandsin Aba Metroplois, Abia State.

ABTSRACT This research work was initiated to evaluate consumers preference for co

Effect Of Sales Promotion On The Consumption Of Malta Guiness Nigeria Plc

ABSTRACT The use of sales promotion is becoming one of the most fashionable marke

Response Of Customers To Sales Promotion: A Study Of Selected Deposit Money Banks In Imo State, Nigeria

ABSTRACT The study investigated the response of customers to sales promotion of s

Effects Of Packaging In Promoting The Marketing Performance Of Beauty Care Products Of Petals Company Enugu, Nigeria

ABSTRACT This research project is very crucial study for petals Ltd. The study wa