Effect Of Price Differential Towards Made In Nigeria Textile Products In Relation To Foreign Mad E Textile Products On Consumer Preference In Abia State, Nigeria

Abstract

The study examined the effect of price differential towards made in Nigeria textile products in relation to foreign made textile products on consumer preference in Abia state, Nigeria. The specific objectives where to examine the purchase behaviour of made in Nigeria textile products; ascertain consumer's rating of the price of made-in-Nigeria textile products in to that of foreign textiles; analyse the effect of price difference on consumer preference of made in Nigeria Product in comparison with foreign products; ascertain the existence of price differential in made in Nigeria textile products; determine the existence of price differential of Nigeria made textiles in comparison to foreign made textiles; analyse the factors influencing purchase of made in Nigeria textiles products. Secondary and Primary data were used for the study. Data were obtained from 120 respondents in the study area using a wellstructured questionnaire. Data were analyzed using both simple descriptive statistics and logit regression model. The result shows that income, taste, product quality, and level of education were the significant variable that influences purchase of made in Nigeria textiles in the study area. It was recommended that adequate provisions should be put in place by the government to encourage the manufacturers of made in Nigeria textile products. Enabling environment should be created for them to access adequate credit facilities and marketing inputs which will enhance their level of providing adequate and quality products to their customers.