Analysis Of The Adoption Of Agricultural Marketing Among Rice Farmers In Ebonyi State

Abstract

 Agricultural marketing has become one of the major ways of enhancing efficiency + in the agricultural product markets in the tropics. This motivated the researcher j to investigate the adoption of agricultural marketing among rice farmers in Ebonyi  State. Ir. order to achieve this, the study stated the following specific objectives namely: to describe the socio-economic characteristics of the respondents; determine the factors that influence the profitability of the enterprise, analyze !the structure, conduct, market constraints and opportunities of the rice market in Ebonyi State. The study made use of primary data which were collected through 'questionnaire which were later analyzed with simple percentages. Regression analyses were adopted to test the stated hypotheses. After the study, it was conducted profit in the enterprise depends on age, income level, household size, marketing cost, sales volume etc, while high risk and high cost were the major .constraints of facing agricultural marketing in the study area. Thus, we recommended the adoption of agricultural marketing in Ebonyi state, despite the constraints.