Marketing

Physical Distribution Management For Competitive Advantage (Study Of Firms In The Soft Drink Industry In Nigeria)

ABSTRACT As a marketing mi element (new pro development and management. pricing a

Effects Of Sales Promotion On Marketing Performance Of Nigerian Breweries Plc

ABSTRACT This research focused on Effectiveness of Sales Promotion on Consumer De

Analysis Of Public Relations Practice On The Market Performance Of Downstream Oil Sector In Nigeria (A Study Of Oando Nig Plc) Port-Harcourt, Nigeria

ABSTRACT The study was carried out on analysis of public relations practice of th

Influence Of Sales Promotion On The Market Performances Of Selected Industrial Products In Abia State.

ABSTRACT This study was an exclusive study on influences at sales promotion on th

Effects Of Sales Promotion On Customers' Brand Loyalty Of GSM Users In Umuahia, Abia State

ABSTRACT The study examined the effect of sales promotion on customer brand loyal

Effect Of Public Relations On Consumer Preference For Telecommunication Service In Nigeria.

ABSTRACT The study investigated the effect of public relation on consumer prefere

Effect Of Relationship Marketing On Consumer Preferenc1 For Retail Stores In Aba, Abia State (A Study Of Selected Retail Stores In Aba, Abia State)

ABSTRACT Relationship Marketing (RM) is a popular concept in current marketing re

Palm Oil Processing And Marketing: Problems And Prospects. (A Case Of Small Holder Oil Palm Processors In Ukwa East Local Government Area, Abia State, Nigeria).

ABSTRACT Sequel to the findings, the following recommendations and others was mad

Appraising Tile Marketing Strategies Adopted By Mobil Phone Service Providers In Nigeria (A Study Airtel, Glo, Mtn In River State)

ABSTRACT This study appraised the marketing strategies adopted by mobile phone se

Effect Of Sales Promotion On Purchasing Behaviour Of Consumes Of Coca-Cola Products In Umuahia Metropolis

ABSTRACT The unfavourable economic environment of Nigeria has brought about devas

Analysis Of Factors That Affect Location Of Retail Outlets In Umuahia, Abia State

ABSTRACT Retail is the sale of goods and services from individuals or businesses

Impact Of Corporate Social Responsibility On Organizational Performance (Study Of Selected Indigenous Companies Aba Abia State)

ABSTRACT The study examined the effect of corporate social responsibility on orga

Effect Of Product Innovation On A Company's Markets Share Of (Unilever Nig. Plc, Aba, Abia State)

ABSTRACT The major objective of this study is to determine the effect of product

Evaluation Of Consumers' Preferences For The Consumption Of Selected Beer Brands In Aba Metroplois, Abia State.

ABTSRACT This research work was initiated to evaluate consumers' preferences for

Influence Of Information Technology In Marketing Of Bank Services (A Case Study Of Diamond Bank Plc In Umuahia Metropolis)

ABSTRACT This research work looked at the influence of information technology in

Marketing Performance Measurement In The Service Industry In Nigeria (A Study Of Mtn And Glo)

ABSTRACT Marketing Performance is a construct that helps to determine the status

Novelty And Brand As Causal Determninant Of Consumers Buying Behaviuor In Abia State

ABSTRACT Novelty and brand are powerful assets that must be carefully developed,

Analysis Of Price Differentials In The Marketing Of Selected Agricultural Produce In Abia State, Nigeria

ABSTRACT The study was designed to analyze price differentials in the marketing o

Effects Of Packaging On The Buying Behaviour Of Instant Noodle Consumers' In Anambra State, Nigeria

ABSTRACT In nowadays competitive environment, the role of packaging has changed d

Behavioural Model On The Adoption Of Ict In The E-wallet Programme For Farmers By The Federal Government

ABSTRACT This study assesses the effectiveness of the usages of mobile phones bas

Effects Of Billboard Advertising On Consumer Preference For Toilet Soap (A Study Of Umuahia Metropolis)

ABSTRACT The study investigated "Effect of billboard advertising on consumer pref

Effect Of Innovation Development On Consumer Patronage Of Flour-Based Products In Abia State, Nigeria

ABSTRACT The examination of the effect of innovation development on consumer patr

Evaluation Of The Effect Of Product Repackaging On The Performance Of Selected Firms In Nigeria

ABSTRACT The study is an evaluation of the effect of product repackaging on the p

The Influence Of Advertisement On Consumers Purchase Of Beverages (A Study Of Unilever Nig. Plc) Aba, Abia State

ABSTRACT The Influence of Advertisement on Consumer Purchase of Beverages (A stud

Strategic Market Orientation And Marketing Performance Of Selected Insurance Firms In Nigeria

ABSTRACT The research is on strategic market orientation and marketing performanc

Impact Of Advertising On Sales Of Selected MTN Communication Products In Abia State, Nigeria

ABSTRACT The study examined the impact of advertising on sales of selected MTN Co

The Effect Of Product Distribution Strategies On Performance Of Pz Cussons Nigerian Plc.

ABSTRACT The research perform focused on the effect of product distribution strat

Effect Of Political Marketing Strategy On Sustainable Democracy And Good Governance In Abia State, Nigeria

ABSTRACT The study examined the role of political marketing and communication str

Effect Of Packaging On The Purchase Of Cosmetic Products In Aba Metropolis Abia State

ABSTRACT This research work is talking about the influence of packaging on the pu

Analysis Of Women Participation On Food Crop Marketing In Abia State, Nigeria

ABSTRACT The study was on the analysis of women participation in food crop market