Effect On Promotional Strategies Corporate Sales Performance Of New Product In Beverage Industry Abia State (Case Study Of Nestle Plc)

ABSTRACT

The study examined the effects of promotional strategy on corporate sales performance of new product in beverage industries. The study was guided with the following objectives to examine the extent to which advertising effect corporate sales performance of new product. to examine the extent to which personal selling affect the corporate sales performance of new product, to measure the extent to which sales promotion affects the corporate sales performance, to measure the extent to which public relation affects corporate sale performance. However, the data will be collected through the use of questionnaire from 240 respondent and the Pearson product correlation was used to test the hypothesis, it showed that most companies use promotion and public relation in line with findings. Furthermore, companies should ensure formulation of strategic promotional advertising policies to improve sales, formulation of strategic promotional policies and also ensure quality of goods and services. The result of the analysis showed that promotional strategies have significant on corporate sales performance of new products in beverage industry.