Physical Distribution Management For Competitive Advantage (Study Of Firms In The Soft Drink Industry In Nigeria)
ABSTRACT
As a marketing mi element (new pro development and
management. pricing and promotion policies), distribution policy means
strategic decision concerning channels management, physical distribution,
relationships between business partners: manufacturers, wholesalers, retailers,
sales re preventatives and the likes. All these decisions affect not only the
marketing costs but the Whole organization efficiency and influences the
consumers needs satisfaction level. Because of global changes in business environment.. it IS
now becoming strategic imperative of economic organizations to address the
management of' the distribution function in general and in particular to device
channel strategies which gain them access. coverage, representation in the market
place. Initially. physical distribution" as a term was used to describe
the physical movement of products from their point of origin to the ultimate consumer
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OKWUONU, A (2021). Physical Distribution Management For Competitive Advantage (Study Of Firms In The Soft Drink Industry In Nigeria). Repository.mouau.edu.ng: Retrieved Dec 24, 2024, from https://repository.mouau.edu.ng/work/view/physical-distribution-management-for-competitive-advantage-study-of-firms-in-the-soft-drink-industry-in-nigeria-7-2
AMARACHI, OKWUONU. "Physical Distribution Management For Competitive Advantage (Study Of Firms In The Soft Drink Industry In Nigeria)" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 03 Sep. 2021, https://repository.mouau.edu.ng/work/view/physical-distribution-management-for-competitive-advantage-study-of-firms-in-the-soft-drink-industry-in-nigeria-7-2. Accessed 24 Dec. 2024.
AMARACHI, OKWUONU. "Physical Distribution Management For Competitive Advantage (Study Of Firms In The Soft Drink Industry In Nigeria)". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 03 Sep. 2021. Web. 24 Dec. 2024. < https://repository.mouau.edu.ng/work/view/physical-distribution-management-for-competitive-advantage-study-of-firms-in-the-soft-drink-industry-in-nigeria-7-2 >.
AMARACHI, OKWUONU. "Physical Distribution Management For Competitive Advantage (Study Of Firms In The Soft Drink Industry In Nigeria)" Repository.mouau.edu.ng (2021). Accessed 24 Dec. 2024. https://repository.mouau.edu.ng/work/view/physical-distribution-management-for-competitive-advantage-study-of-firms-in-the-soft-drink-industry-in-nigeria-7-2