Effects Of Adverting On The Profitability Of Bank Service Marketing (A Study Of Union Bank,Plc.)
ABSTRACT
This research work tends to
examine effects of adverting on the profitability of bank service marketing.
During this research, Yaro Yamen's methodology was adopted using 200 as my
population, 134 as sample size. The main objective of the study was to examine
the effect of advertising on the profitability of bank service and marketing.
However, the study also seeks to identify some specific objectives which
includes; examine the socio-economic characteristics of respondents, corn pare
respondents' perceptions between advertised and non-advertised products. This
research was carried out using primary and secondary data; primary were data
obtained using questionnaires administered to respondent, while secondary
sources were peroxide by advertising and its impact on corporate profitability
for ten years. Advertising determine consumers' preference and not price. Based
on these findings and conclusion drawn, the researcher suggest that advertising
is a veritable tool in bank service marketing.
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EKWULU, N (2021). Effects Of Adverting On The Profitability Of Bank Service Marketing (A Study Of Union Bank,Plc.). Repository.mouau.edu.ng: Retrieved Dec 24, 2024, from https://repository.mouau.edu.ng/work/view/effects-of-adverting-on-the-profitability-of-bank-service-marketing-a-study-of-union-bankplc-7-2
N, EKWULU. "Effects Of Adverting On The Profitability Of Bank Service Marketing (A Study Of Union Bank,Plc.)" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 31 Aug. 2021, https://repository.mouau.edu.ng/work/view/effects-of-adverting-on-the-profitability-of-bank-service-marketing-a-study-of-union-bankplc-7-2. Accessed 24 Dec. 2024.
N, EKWULU. "Effects Of Adverting On The Profitability Of Bank Service Marketing (A Study Of Union Bank,Plc.)". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 31 Aug. 2021. Web. 24 Dec. 2024. < https://repository.mouau.edu.ng/work/view/effects-of-adverting-on-the-profitability-of-bank-service-marketing-a-study-of-union-bankplc-7-2 >.
N, EKWULU. "Effects Of Adverting On The Profitability Of Bank Service Marketing (A Study Of Union Bank,Plc.)" Repository.mouau.edu.ng (2021). Accessed 24 Dec. 2024. https://repository.mouau.edu.ng/work/view/effects-of-adverting-on-the-profitability-of-bank-service-marketing-a-study-of-union-bankplc-7-2