ABSTRACT
This study was conducted to identify
the relationship between increase in market performance (product quality)
through product development and innovation using United African Company UAC plc
Nigeria as a case study. The population from where samples (respondents) were
drawn included product developers, advertising practitioners and sales persons
in organisations and retailers of commodities. Questionnaires and direct
observations were the tool used for data collection in this study. Correlation
analysis was used to analyze the data collected. The result of the findings
showed that Product innovations improve new product quality positively;
promotional strategies have a positive impact on new product development;
product development improves organisations' team dynamics positively; customers
participate equally in the product innovation processes, and also there is a
strong positive correlation between the product quality through innovation and
customer involvement, as well as between product quality through innovation and
improvement promotions. Finally, conclusion and recommendation were made based
on the findings.
EZE, R (2021). Effect Of Product Innovation On The Market Performance Of UAC Nigeria Plc. Repository.mouau.edu.ng: Retrieved Dec 25, 2024, from https://repository.mouau.edu.ng/work/view/effect-of-product-innovation-on-the-market-performance-of-uac-nigeria-plc-7-2
RUTH, EZE. "Effect Of Product Innovation On The Market Performance Of UAC Nigeria Plc" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 31 Aug. 2021, https://repository.mouau.edu.ng/work/view/effect-of-product-innovation-on-the-market-performance-of-uac-nigeria-plc-7-2. Accessed 25 Dec. 2024.
RUTH, EZE. "Effect Of Product Innovation On The Market Performance Of UAC Nigeria Plc". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 31 Aug. 2021. Web. 25 Dec. 2024. < https://repository.mouau.edu.ng/work/view/effect-of-product-innovation-on-the-market-performance-of-uac-nigeria-plc-7-2 >.
RUTH, EZE. "Effect Of Product Innovation On The Market Performance Of UAC Nigeria Plc" Repository.mouau.edu.ng (2021). Accessed 25 Dec. 2024. https://repository.mouau.edu.ng/work/view/effect-of-product-innovation-on-the-market-performance-of-uac-nigeria-plc-7-2