Effect Of Marketing In Post-Consolidated Era Of Banks: A Study Of Selected Banks In Umuahia, Abia State, Nigeria
ABSTRACT
Marketing efforts once focused
primarily on the selling of manufactured - products. But today, the service
industries have grown more important to the economy than the manufacturing
sectors. Services unlike products are intangible and involves a deed, a
performance on an effort that cannot be physically possessed. Currently, more
people are employed in the provision of services than in the manufacturing of
products, and there is every indication of expanding even further. Usually,
service marketing parallels products marketing with the exception of physical
handlings. Services must be planned and developed carefully to meet consumer's
expectations. A service that continues to increase in monetary value must be
able to meet up with the expectations and demand of its customer's even in a
stiff competitive market. Promotional compaigns for service must be even more aggressive
than these difficult to sell than ohysical products.
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EZE, M (2021). Effect Of Marketing In Post-Consolidated Era Of Banks: A Study Of Selected Banks In Umuahia, Abia State, Nigeria. Repository.mouau.edu.ng: Retrieved Dec 24, 2024, from https://repository.mouau.edu.ng/work/view/effect-of-marketing-in-post-consolidated-era-of-banks-a-study-of-selected-banks-in-umuahia-abia-state-nigeria-7-2
MARCEL, EZE. "Effect Of Marketing In Post-Consolidated Era Of Banks: A Study Of Selected Banks In Umuahia, Abia State, Nigeria" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 03 Sep. 2021, https://repository.mouau.edu.ng/work/view/effect-of-marketing-in-post-consolidated-era-of-banks-a-study-of-selected-banks-in-umuahia-abia-state-nigeria-7-2. Accessed 24 Dec. 2024.
MARCEL, EZE. "Effect Of Marketing In Post-Consolidated Era Of Banks: A Study Of Selected Banks In Umuahia, Abia State, Nigeria". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 03 Sep. 2021. Web. 24 Dec. 2024. < https://repository.mouau.edu.ng/work/view/effect-of-marketing-in-post-consolidated-era-of-banks-a-study-of-selected-banks-in-umuahia-abia-state-nigeria-7-2 >.
MARCEL, EZE. "Effect Of Marketing In Post-Consolidated Era Of Banks: A Study Of Selected Banks In Umuahia, Abia State, Nigeria" Repository.mouau.edu.ng (2021). Accessed 24 Dec. 2024. https://repository.mouau.edu.ng/work/view/effect-of-marketing-in-post-consolidated-era-of-banks-a-study-of-selected-banks-in-umuahia-abia-state-nigeria-7-2