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Effect Of Advertising On Changing Consumer Behavior (A Study Of First Bank Nigeria Plc)

EHIEMERE FELICIA A | 58 pages (8232 words) | Projects
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Marketing

ABSTRACT

This research work was undertaken to assess the effects of advertising on changing consumer behavior. One of the specific objectives among others was to analyze the effect of advertising on consumer choice. The study adopted the survey research design using questionnaire in eliciting information from the respondents. The data was analyzed using the correlation coefficient statistical and the simple percentage model. Upon the analysis of data, the following conclusions were drawn to answer the research question. On the basis of the above findings, it was regardless of what services or product a firm offers to building and sustaining competitive advantage which should be a vital part of the firms competitive strategy.

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APA

EHIEMERE, A (2021). Effect Of Advertising On Changing Consumer Behavior (A Study Of First Bank Nigeria Plc). Repository.mouau.edu.ng: Retrieved Dec 24, 2024, from https://repository.mouau.edu.ng/work/view/effect-of-advertising-on-changing-consumer-behavior-a-study-of-first-bank-nigeria-plc-7-2

MLA 8th

A, EHIEMERE. "Effect Of Advertising On Changing Consumer Behavior (A Study Of First Bank Nigeria Plc)" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 31 Aug. 2021, https://repository.mouau.edu.ng/work/view/effect-of-advertising-on-changing-consumer-behavior-a-study-of-first-bank-nigeria-plc-7-2. Accessed 24 Dec. 2024.

MLA7

A, EHIEMERE. "Effect Of Advertising On Changing Consumer Behavior (A Study Of First Bank Nigeria Plc)". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 31 Aug. 2021. Web. 24 Dec. 2024. < https://repository.mouau.edu.ng/work/view/effect-of-advertising-on-changing-consumer-behavior-a-study-of-first-bank-nigeria-plc-7-2 >.

Chicago

A, EHIEMERE. "Effect Of Advertising On Changing Consumer Behavior (A Study Of First Bank Nigeria Plc)" Repository.mouau.edu.ng (2021). Accessed 24 Dec. 2024. https://repository.mouau.edu.ng/work/view/effect-of-advertising-on-changing-consumer-behavior-a-study-of-first-bank-nigeria-plc-7-2

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