Appraising Tile Marketing Strategies Adopted By Mobil Phone Service Providers In Nigeria (A Study Airtel, Glo, Mtn In River State)
ABSTRACT
This study appraised the
marketing strategies adopted by mobile phone service providers in Rivers state,
Nigeria. This study is necessary because of the increased - use of mobile phone
in Nigeria and the increasing number of mobile phones service providers in
Nigeria. A random sample of 30 respondents well selected from the MTN, Airtel
and Gb each. In order to achieve the objectives of the study and test the
hypothesis, descriptive statistics, multiples regression analysis and analysis
of variance (ANOVA) was used. It was found that most of the respondents were
female and occupying the lower position and have acquired education to the
tertiary level. The most used marketing strategy was found to be the Focus
marketing strategy. It was also found marketing budget, number of marketers,
call rate and product offer were significant factors influencing the cost of
marketing strategy. The study also found that there is no significant
difference in the marketing strategies used by firm. It is therefore recommended
that the firm should consider this marketing budget, number of marketers call
rate and products offered in selecting a marketing strategy.
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ONYEMBOR, N (2021). Appraising Tile Marketing Strategies Adopted By Mobil Phone Service Providers In Nigeria (A Study Airtel, Glo, Mtn In River State). Repository.mouau.edu.ng: Retrieved Dec 24, 2024, from https://repository.mouau.edu.ng/work/view/appraising-tile-marketing-strategies-adopted-by-mobil-phone-service-providers-in-nigeria-a-study-airtel-glo-mtn-in-river-state-7-2
N, ONYEMBOR. "Appraising Tile Marketing Strategies Adopted By Mobil Phone Service Providers In Nigeria (A Study Airtel, Glo, Mtn In River State)" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 06 Sep. 2021, https://repository.mouau.edu.ng/work/view/appraising-tile-marketing-strategies-adopted-by-mobil-phone-service-providers-in-nigeria-a-study-airtel-glo-mtn-in-river-state-7-2. Accessed 24 Dec. 2024.
N, ONYEMBOR. "Appraising Tile Marketing Strategies Adopted By Mobil Phone Service Providers In Nigeria (A Study Airtel, Glo, Mtn In River State)". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 06 Sep. 2021. Web. 24 Dec. 2024. < https://repository.mouau.edu.ng/work/view/appraising-tile-marketing-strategies-adopted-by-mobil-phone-service-providers-in-nigeria-a-study-airtel-glo-mtn-in-river-state-7-2 >.
N, ONYEMBOR. "Appraising Tile Marketing Strategies Adopted By Mobil Phone Service Providers In Nigeria (A Study Airtel, Glo, Mtn In River State)" Repository.mouau.edu.ng (2021). Accessed 24 Dec. 2024. https://repository.mouau.edu.ng/work/view/appraising-tile-marketing-strategies-adopted-by-mobil-phone-service-providers-in-nigeria-a-study-airtel-glo-mtn-in-river-state-7-2