Analysis Of Public Relations Practice On The Market Performance Of Downstream Oil Sector In Nigeria (A Study Of Oando Nig Plc) Port-Harcourt, Nigeria
ABSTRACT
The study was carried out on
analysis of public relations practice of the market performance of downstream oil
sector in Nigeria. The objectives of the study were to analyze the effect of
public relations practice on the market performance of the petroleum downstream
sector in Nigeria, to analyze the effect, of community 'relations on product
patronage, to examine the effect of media relations On profitability. T'he data
used in this study were primary and secondary. 1'hc sample size for the study
vas determined through Taro Yamanc method. Simple regression was used to test
the hypothesis. The finding showed that the performance of public relations
reduces short term profitability and increases a company's profitability in the
long run. The practice of public relations increases a Company's turnover,
working capital and reduces liquidity. The researcher recommends that business
entities should put more effort in customer protection and satisfaction. The
oil, business firm should be environmental friendly and responsible to the
ethnics and laws guiding the oil business and its operations. Business
organization should be involved in community development and also play active
roles in supporting government in developmental programmes.
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NWACHUKWU, A (2021). Analysis Of Public Relations Practice On The Market Performance Of Downstream Oil Sector In Nigeria (A Study Of Oando Nig Plc) Port-Harcourt, Nigeria. Repository.mouau.edu.ng: Retrieved Dec 24, 2024, from https://repository.mouau.edu.ng/work/view/analysis-of-public-relations-practice-on-the-market-performance-of-downstream-oil-sector-in-nigeria-a-study-of-oando-nig-plc-port-harcourt-nigeria-7-2
ANGELA, NWACHUKWU. "Analysis Of Public Relations Practice On The Market Performance Of Downstream Oil Sector In Nigeria (A Study Of Oando Nig Plc) Port-Harcourt, Nigeria" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 03 Sep. 2021, https://repository.mouau.edu.ng/work/view/analysis-of-public-relations-practice-on-the-market-performance-of-downstream-oil-sector-in-nigeria-a-study-of-oando-nig-plc-port-harcourt-nigeria-7-2. Accessed 24 Dec. 2024.
ANGELA, NWACHUKWU. "Analysis Of Public Relations Practice On The Market Performance Of Downstream Oil Sector In Nigeria (A Study Of Oando Nig Plc) Port-Harcourt, Nigeria". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 03 Sep. 2021. Web. 24 Dec. 2024. < https://repository.mouau.edu.ng/work/view/analysis-of-public-relations-practice-on-the-market-performance-of-downstream-oil-sector-in-nigeria-a-study-of-oando-nig-plc-port-harcourt-nigeria-7-2 >.
ANGELA, NWACHUKWU. "Analysis Of Public Relations Practice On The Market Performance Of Downstream Oil Sector In Nigeria (A Study Of Oando Nig Plc) Port-Harcourt, Nigeria" Repository.mouau.edu.ng (2021). Accessed 24 Dec. 2024. https://repository.mouau.edu.ng/work/view/analysis-of-public-relations-practice-on-the-market-performance-of-downstream-oil-sector-in-nigeria-a-study-of-oando-nig-plc-port-harcourt-nigeria-7-2