Social & Management Sciences
4191 works in Social & Management Sciences
EFFECT OF PRODUCT INNOVATION ON THE DEVELOPMENT OF SELECTED COMPANIES IN ABA, ABIA STATE (A STUDY OF PZ NIGERIAN PLC. AND UNILEVER NIGERIAN PLC.)
ABSTRACT Product innovation has contributed immensely in the performance of many
THE EFFECT OF BRANDING ON CONSUMER PATRONAGE OF TOILET SOAP (A STUDY OF PZ CUSSONS NIGERIA PLC ABA ABIA STATE)
ABSTRACT This research work examined The Effect of Branding on Consumer Patronage
ASSESSMENT OF THE IMPACT OF COMMERCIAL BANKS IN FINANCING SMALL AND MEDIUM SCALE ENTERPRISES IN NIGERIA: 1997-2006 (A STUDY AREA OF UMUAHIA NORTH LOCAL GOVERNMENT AREA,) ABIA STATE
ABSTRACT Assessment Of The Impact Of Commerci
EFFECT OF PRODUCT BRANDING ON CONSUMER PREFERENCE IN THE COSMETIC INDUSTRY (A STUDY OF PZ CUSSONS NIGERIA PLC ABA, ABIA STATE)
ABSTRACT This work looks into the effects of products branding in consumer prefer
EFFECT OF INTERNAL CONTROL ON FRAUD PREVENTION IN BANKS IN ABIA STATE (A CASE STUDY OF ECOBANK PLC)
ABSTRACT This is a gross sectional survey research which aim is to examine
DETERMINANTS OF PURCHASE BEHAVIOUR AND CONSUMPTION PATTERNS FOR TOILETRIES AMONG HOUSEHOLDS IN RIVERS STATE NIGERIA
ABSTRACT This study focused on the determinants of purchasing behavior and consum
CUSTOMER RELATIONSHIP MARKETING AND MARKETING PERFORMANCE IN SUPER MARKET IN PORT HARCOURT
ABSTRACT The study examined Customer Relationship Marketing and Marketing Perform
RELEVANCE OF INFORMATION TECHNOLOGY TO THE MANAGEMENT OF SMALL AND MEDIUM SCALE ENTERPRISES IN NIGERIA (CASE STUDY OF CARDCEENTER NIGERIA LIMITED, LAGOS NIGERIA)
ABSTRACT This project work studied the relevance of Information Technology (IT) t
APPRAISAL OF THE MARKETING AND DEVELOPMENT OF LAUNDRY AND DRY CLEANING INDUSTRY (A STUDY OF SELECTED FIRMS IN ENUGU, ENUGU STATE)
ABSTRACT The study is the marketing and the development of laundry and dry cleani
APPRAISAL OF FINANCIAL REGULATION AND ACCOUNTABILITY IN NIGERIA PUBLIC SECTOR (A STUDY OF SELECTED MINISTRIES IN ABIA STATE)
ABSTRACT Nigeria is the sixth largest producer 
SOCIO-ECONOMIC DETERMINANT OF CONSUMER CHOICE ON FOREIGN MADE LEATHER AMONG HOUSEHOLD IN URBAN AREAS OF ABIA STATE, NIGERIA
ABSTRACT The study analyzed the socio-economic determinant of consumer choi
ASSESSMENT OF THE DEVELOPMENT OF ACCOUNTING PRINCIPLES AND STANDARDS IN NIGERIA: CHALLENGES AND PROSPECTS
ABSTRACT This study provides the framework &n
ANALYSIS OF COSTS AND RETURNS OF BEEF MARKETING IN UMUAHIA METROPOLIS – ABIA STATE.
ABSTRACT The main objectives of the study analysed the costs and returns of beef
AN APPRAISAL OF LOCAL GOVERNMENT ACCOUNTING SYSTEM AND FUND MANAGEMENT IN NIGERIA (A STUDY OF SELCTED·L.G._A IN ABIA STATE)
ABSTRACT Ineffective revenue generation in the 
IMPLICATIONS OF CUSTOMER SERVICE ON CUSTOMER LOYALTY IN THE NIGERIAN BANKING INDUSTRY. (A CASE OF FIRST BANK NIGERIA PLC, UMUAHIA, ABIA STATE)
Abstrtact This research “Implication of Customer Service on Customer Loyalty” A s
EVALUATION OF COSTING SYSTEM IN SMALL AND MEDIUM ENTERPRISES (A STUDY OF SELECTED SME'S)
ABSTRACT It is axiomatic that continuous existence of all business co
PROSPECT AND CHALLENGES OF COST ACCOUNTING AND CONTROL IN THE AGRICULTURAL SCETOR OF NIGERIA (A CASE STUDY OF THE FEDERAL MINISTRY OF AGRICULTURE, . ABIA STATE)
ABSTRACT The agricultural sector bf
EFFECTS OF PROMOTIONAL STRATEGY ON THE CONSUMER PURCHASE DECISION MAKING PROCESS IN THE SOFT DRINK INDUSTRY. ( A STUDY OF 7UP BOTTLING PLC ABA, ABIA STATE
ABSTRACT The study investigated on the Effect of Promotional Strategy on the Cons
ANALYSIS OF POULTRY AND POULTRY PRODUCTS MARKETING CHAIN IN ABIA STATE NIGERIA
ABSTRACT The study evaluated poultry and poultry product marketing chain in Abia
EFFECT OF PROMOTION MIX STRATEGY ON THE PERFORMANCE OF MOBILE TELECOMMUNICATION NETWORK UMUAHIA ABIA STATE
ABSTRACT The study analyzed the effect of promotion mix strategy on the performan
EFFECT AND SOCIO- ECONOMIC CHARACTERISTICS OF THE PURCHASE OF SENSODYNE TOOTHPASTE IN ABA METROPOLIS OF ABIA – STATE NIGERIA.
ABSTRACT The study analyzed the consumer willingness to purchase sensodyne toothp
EVALUATION OF THE EFFECT OF MULTI-DISTRIBUTION CHANNEL ON MARKET PENETRATION STRATEGY OF FIRMS (A STUDY OF COWBELL MILK, A PRODUCT OF PROMASIDOR FOODS NIGERIA LTD).
ABSTRACT &nb
THE CONSTRAINT OF PERFORMANCE, EVALUATION, AND CONTROL OF SALES FORCE IN NIGERIA (A CASE STUDY OF DANA PHARMACEUTICAL PRIVATE LIMITED COMPANY)
ABSTRACT The study focus on the Constraints of Performance Evaluation and Control
PENSION FUND ACCOUNTING IN PUBLIC SECTOR INSTITUTIONS: (A STUDY OF MICHAEL OKPARA UNIVERSITY OF AGRICULTURE UMUDIKE)
ABSTRACT This study focused on "pension fund accoun
COST CONTROL AND REDUCTION AS TOOLS FOR ACHIEVING PROFITABILITY IN SMALL AND MEDIUM SCALE ENTERPRISES (A Case Study of Aquapur Company Ltd)
ABSTRACT Investors have begun to source for cheap&n
AN APPRAISAL OF COST ACCOUNTING TECHNIQUES IN NIGERIAN COMPANIES (A STUDY Of THREE SELECTED COMPANIES IN ABA)
ABSTRACT The study came up as we
FRAUD AND FINANCIAL MALPRACTICES AS A LEADING FACTOR TO BANK FAILURE. (A CASE STUDY OF OCEANIC BANK, UMUAHIA)
ABSTRACT The study is concerned with an investigation into fraud and
ADOPTION OF INTERNATIONAL FINANCIAL REPORTING STANDARDS (IFRS) IN NIGERIA: CHALLENGES AND ISSUES
ABSTRACT This project examines the challenges and options
SALES PROMOTION AS A DETERMINANT OF MARKET PERFORMANCE (A CASE OF EMILY MILLIONAIRE COSMETICS INDUSTRY) IN ABA, ABIA STATE.
ABSTRACT Sales promotion is a promotional mix element or incentive used by an org
EFFECT OF ADVERTISING ON THE SELECTION OF GSM SERVICE PROVIDER IN ABIA STATE, NIGERIA
ABSTRACT This study analyzed the effects of socio-economic characteristics of adv