Social & Management Sciences

EFFECT OF DIVINDED POLICY ON PERFORMANCE OF FIRMS IN NIGERIA

ABSTRACT The study tends to examine the dividend policy on performance of firms,

APPLICATION OF PUBLIC RELATIONS TOOLS FOR CORPORATE GROWTH (A STUDY OF NIGERIA BOTTLING COMPANY 9TH MILE ENUGU)

ABSTRACT The basic concern of conducting this project work was to examine the app

ANALYSIS OF ENERGY CONSUMPTION EXPENDITURE AND CONSUMER ADOPTION OF ENERGY SAVING BULBS IN UMUAHIA, ABIA STATE, NIGERIA.

ABSTRACT This study analyzed energy consumption expenditure and consumers adoptio

INFLUENCE ON ADVERTISEMENT ON CONSUMER BEHAVIOUR A STUDY OF OVALTINE BEVERAGE IN UMUAHIA METROPOLIS, ABIA STATE NIGERIA

ABSTRACT The aim of embarking on this study was to provide a well detailed accoun

IMPACT ASSESSMENT OF THE ROLE OF INTERNAL AUDIT ON THE PERFORMANCE OF PUBLIC CORPORATIONS (A STUDY OF ABIA STATE UTiLITY BOARD AND BOARD OF INTERNAL REVENUE UMUAHIA)

ABSTRACT This  study   examined  the  Impact  &nbsp

on Effect of Marketing Communication on Customer Patronage of Money deposit Banks in Nigeria (A Study of Zenith Bank Plc Umuahia)

INTRODUCTION Marketing communication which is the focus of the study is the infor

IMPACT OF PHYSICAL DISTRIBUTION CHANNELS IN THE MARKETING OF AGRICULTURAL PRODUCTS IN OBOWO L.G.A, IMO STATE

ABSTRACT Physical distribution channels have created a great impact by bridging t

APPLICATION OF MARKETING STRATEGIES FOR IMPROVING PERFORMANCE OF SELECTED MONEY-DEPOSIT BANKS IN IMO STATE NIGERIA

ABSTRACT  A market focused organization first determines the potential custo

EVALUATION OF STRATEGIC MARKETING AS AN INSTRUMENT FOR ENHANCING ORGANIZATIONAL PERFORMANCE. (A STUDY OF SELECTED FIRMS IN ABIA STATE. NIGERIA)

ABSTRACT This research work investigates strategic marketing as an instrument to

INFLUENCE OF STORAGE TECHNIQUES ON THE MANAGEMENT OF POST-HARVEST LOSSES OF MAIZE FARMERS IN ABIA STATE, NIGERIA

ABSTRACT  The study examined the significant effect of storage technique on

ANALYSIS OF ONLINE BUSINESS AND PATRONAGE AMONG MICHAEL OKPARA UNIVERSITY STAFF THE CASE OF JUMIA ONLINE COMPANY

ABSTRACT Internet is the primary component of digital media. It helps in creating

PRICING STRATEGIES AND MARKETING PERFORMANCE OF SELECTED MOBILE PHONE OPERATORS (A STUDY OF GLO NIGERIAN LIMITED)

ABSTRACT This Research work focused on effect of pricing strategies and marketing

IMPACT OF NON-PERFORMING LOANS ON COMMERCIAL BANKS PERFORMANCE IN NIGERIA (A STUDY OF SOME SELECTED BANKS)

ABSTRACT The study sought to find the effect of non-performing loans on the perfo

EFFECT OF PUBLIC EXPENDITURE ON ECONOMIC GROWTH OF NIGERIA (1999-2016)

ABSTRACT The study investigated   effect of public expenditure  on

THE EFFECT OF LIQUIDITY MANAGEMENT ON THE FINANCIAL PERFORMANCE OF LISTED PHARMACEUTICALS FIRMS IN NIGERIA

ABSTRACT The study  examined  the  effect of liquidity management&

USE OF PUBLIC RELATION STRATEGIES TO FIGHT AGAINST THE SCOURGE HIV/AIDS (A STUDY OF ABIA STATE ACTION COMMITTEE ON AIDS; ABSACA)

ABSTRACT The main focus of this work has been an x-ray on the use of public relat

MARKETING RESEARCH AS A TOOL FOR INCREASED PROFITABILITY IN SOFT DRINK INDUSTRY, (A STUDY OF NIGERIAN BOTTLING COMPANY PLC. OWERRI)

ABSTRACT This study was focused on marketing research as a tool for increased pro

EVALUATION OF LOGISTICS CHALLENGES OF MANUFACTURERS OF CONSUMER GOODS (A STUDY OF 7UP BOTTLING COMPANY PLC ABA)

ABSTRACT This study evaluates the logistics challenges of manufacturers of consum

IMPACT OF INFORMATION AND COMMUNICATION AS A STRATEGY FOR ENHANCING ORGANIZATIONAL PERFORMANCE

ABSTRACT This study focused on the impact of information and communication as a s

The impact of sales promotion on sales volume of a company

ABSTRACT   Sales promotion plays an important role everywhere in today’s bus

IMPACT OF MARKETING STRATEGY OF TELECOMMUNICATION NETWORK PROVIDERS ON SERVICE CONSUMPTION BEHAVIOUR OF AGRO INDUSTRY ENTREPRENEURS IN ABIA STATE, NIGERIA.

1.0 Background of the study The customer is the main focus of any successful busi

EFFECTS OF SALES PROMOTION ON MARKET PERFORMANCE OF PZ NIGERIA PLC, ABA ABIA STATE

ABSTRACT  The study was designed to examine the effect of sales promotion on

DETERMINANTS OF CUSTOMER’S SATISFACTION IN THE TOURISM INDUSTRY (A STUDY OF AWHUM WATER FALL, ENUGU STATE)

ABSTRACT Tourist satisfaction is assumed as one of the crucial elements for a sup

EFFECT OF MARKET SEGMENTATION ON MARKET PERFORMANCE IN THE BEVERAGE INDUSTRY (A STUDY OF CADBURY NIGERIA PLC)

ABSTRACT  This research work focuses on effect of market segmentation in enh

Determinants of Customer satisfaction and loyalty among mobile telecom users in Abia state

ABSTRACT The objective of the study is to investigate the determinants of custome

EFFECT OF PRICING STRATEGIES ON THE PERFORMANCE OF MANUFACTURING FIRM IN ABIA STATE, NIGERIA (A STUDY OF PZ ABA, ABIA STATE)

ABSTRAT Product pricing has attracted the interest of scholars and managers in re

EFFECTS OF FUEL SUBSIDY REMOVAL ON ROAD TRANSPORT FARE IN UMUAHIA, NIGERIA (STUDY OF SELECTED TRANSPORT CUSTOMER)

ABSTRACTS The research work is aimed at examining the effects of subsidy removal

EFFECT OF MARKET SEGMENTATION ON SALES TURNOVER OF MADE IN NIGERIA GOODS IN ABA, ABIA STATE

Abstract The study examined the effect of market segment6ation on the sales turno

ASSESSING THE QUALITY OF SERVICE DELIVERY ON CUSTOMER SATISFACTION IN NIGERIAN BANKING INDUSTRY (A CASE OF FIDELITY BANK NIG PLC).

1.1 Background of the Study Over a century ago, the American marketing associatio

EFFECT OF ADVERTISING ON CHANGING CONSUMER BEHAVIOUR (A STUDY OF FIRST BANK NIGERIA PLC)

ABSTRACT This research work was undertaken to assess the effects of advertising o