Social & Management Sciences

Impact Of Microfinance Banking On Grassroot Savings Mobilization In Nigeria (2008-2016)

ABSTRACT  The study examined the impact of microfinance banking on grassroot

Evaluation of the effects of monetary policy variables on deposit money banks performance in Nigeria

Monetary policy remains a critical tool in stimulating the growth and stability o

Green Marketing As A Pro- Active Policy For Competitiveness Study Of Firms In The Beverage Industry In Nigeria

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Effect Of Sale Promotion On Customer Brand Loyalty. (A Study Of Starline Nigeria Ltd, Aba, In Abia State)

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Place Of Conventional Marketing Theories And Techniques In Terms Of Pricing, Distirbution And Advertising, In The Management Of Small Scale Enterprises In Nigeria

ABSTRACT The work considers the place of conventional marketing memories and tech

Impact Of Monetary Policy On Commercial Bank Lending In Nigeria (A Case Study Of Zenith Bank Plc)

ABSTRACT This study investigated the extent the two major instruments of monetary

Effect Of Advertising On Profitability Of Selected Food And Beverage Company

ABSTRACT Advertising is a prominent feature of modern business operations. One co

Effects Of Audit Firm Charateristics On Audit Quality In Nigeria

ABSTRACT The study examine the effect of Audit Firm characteristics  on Audi

Internet System And Development Of Transportation: Study Of Selected Manufacturing Firms In Nigeria

ABSTRACT Prior to the advent of internet, business organizations operating in Nig

Analysis Of Financial Ratio On Investment Decision Of Firms In Nigeria (A Study Of Nigerian Breweries Plc 2007-2016)

ABSTRACT Investment   decision    is  one  of the&n

Effect Of Interest Rate On The Borrowing Ability Of Bank Customers

Abstract The study analyzed the effect of interest rate on the borrowing ability

Effect Of Nigerian Stock Exchange Performance On Economic Growth Of Nigeria

ABSTRACT The study  examine  the effect  of Nigerian  stock e

Packaging As A Determinant For Consumer Purchase Behaviour Toward Perfumes In Aba Metropolis (A Study Of Starline Nigeria Limited Aba, Abia State)

ABSTRACT The study examined packaging as a determinant for consumer patronage of

Consumer Protection In The Service Industry In Abia State (A Study Of United Bank For Africa)

ABSTRACT This research study was focused on consumer protection in the service in

Worldwide Standardization Of Products By Multinational And Global Organisations (A Study Of Unilever Nigeria Plc)

ABSTRACT Companies marketing their product and/or services are forced with the de

Effect Of Packaging On Consumer Buying Behaviour On Selected Cosmetics Products In Aba, Abia State Nigeria (Study Of Pz Industries)

ABSTRACT  This study seeks to examine the effect of Packaging on Consumer Bu

Penetration Pricing Strategy As Tool For Effective Marketing Of Pharmaceutical Products In Nigeria (A Study Of Juhel Pharmaceutical Limited)

ASTRACT Generally, price is the amount of money charged for a product or service.

Effect Of Dividend Policy On Profitability Of Quoted Oil And Gas Companies (A Study Of Some Selected Oil And Gas Companies)

ABSTRACT This research work examined the effect of dividend policy on the profita

Determinants Of Sales Volume And Profit Among Livestock Feedstuff Dealers In Abia State Nigeria

ABSTRACT As key components of livestock products, feedstuff products have long be

Effect Of Mergers And Acquisition On Banks Profitability In Nigeria (1991-2017)

ABSTRACT The study examined the effect of mergers and acquisitions on banks’ prof

Effect Of Price Differential Towards Made In Nigeria Textile Products In Relation To Foreign Made Textile Products On Consumer Preference In Abia State, Nigeria

ABSTRACT The study examined the effect of price differential towards made in Nige

Accessing The Impact Of Consumer Preference For The Consumption Of Locally Produced Rice In Abia State, Nigeria.

ABSTRACT The study examined the impact of consumer preference for consumption of

Effect Of Product-Market Diversification On The Market Performance Of Poultry Farms In Abia State, Nigeria

Background of the study Diversification has become a popular strategy among Niger

Customer Service As A Determinant To Customer Satisfaction Of Selected Commercial Bank (A Study Of First Bank, Access Bank And Eco Bank)

ABSTRACT The study investigated Customer Service as a Determinant to Customer Sat

Effect Of Product Packaging On Consumer Patronage Of Toothpaste Users In Umuahia Abia State

ABSTRACT This study investigated the effect of product packaging on consumer patr

Marketing Performance Measurement In The Service Industry In Nigeria ( A Study Of Mtn And Glo)

Background of the Study Marketing Performance is a construct that helps to determ

Brand Equity And Marketing Performance Of Toothpaste Product In Umuahia North Metropolis, Abia State Nigeria

ABSTRACT Brands are very important to the brands owner in order to build a strong

The Analyses Of The Problems Of Personal Income Tax Administration In Nigeria

ABSTARCT There is now a large and complex literature on optimal income taxation,

MARKETING RESEARCH AS A STRATEGIC TOOL FOR ACHIEVING ORGANIZATIONAL SALES OBJECTIVES IN THE MANUFACTURING INDUSTRY (A STUDY OF UNILEVER NIGERIA PLC)

ABSTRACT This study focuses on marketing research as a strategic tool for achievi

IMPACT OF MOBILE MARKETING ON ONLINE CONSUMERS’ PATRONAGE (A STUDY OF JUMIA ABIA STATE, NIGERIA)

ABSTRACT The study investigated the Impact of Mobile Marketing on Online Consumer