Impact Of Social Networking On Performance Of Small And Medium Scale Enterprises In Nigeria (A Study Of Selected Smes, Ikot Ekpene, Akwa Ibom State:- King, Edem I

EDEM IKPONG | 75 pages (16775 words) | Projects
Business Administration | Co Authors: KING

ABSTRACT

 This research work focused on the Impact of Social Networking on Performance of Small and Medium Scale Enterprises in NIgeria. To accomplish the objectives of this work, the study adopted the survey research design. A sample size of one hundred and seventy one (171) respondents were used. Simple regression was used to test the stated hypotheses in order to draw reliable conclusion from the data analysis. Analysis of data revealed that: There is significant relationship between social media and productivity of small and medium scale enterprises; also There is significant relationship between social media and profitability of small and medium scale enterprises and that There is significant relationship between social media and the market share of small and medium scale enterprises and Lack of technical knowledge, management perception and lack of control of brand information are the key challenges of adopting social media by small and medium scale enterprises. It was recommended that; All business should transfer their services and product awareness to online through the use of social media platforms, which is seen to be the cheapest and the fastest means of gaining access to global market, organizations should improve their product and service quality and online customer care service should be develop to control value proposition which will cause customers to recommend their services online to others, Business should improve on the technical knowledge of social media to suit in current pace provided by technology; and Business should design their social media objective to remain focus. Nevertheless, they should provide good and appealing content to interest online clients to get engaged to their services.

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APA

EDEM, I (2024). Impact Of Social Networking On Performance Of Small And Medium Scale Enterprises In Nigeria (A Study Of Selected Smes, Ikot Ekpene, Akwa Ibom State:- King, Edem I . Repository.mouau.edu.ng: Retrieved Jun 18, 2024, from https://repository.mouau.edu.ng/work/view/impact-of-social-networking-on-performance-of-small-and-medium-scale-enterprises-in-nigeria-a-study-of-selected-smes-ikot-ekpene-akwa-ibom-state-king-edem-i-7-2

MLA 8th

IKPONG, EDEM. "Impact Of Social Networking On Performance Of Small And Medium Scale Enterprises In Nigeria (A Study Of Selected Smes, Ikot Ekpene, Akwa Ibom State:- King, Edem I " Repository.mouau.edu.ng. Repository.mouau.edu.ng, 06 May. 2024, https://repository.mouau.edu.ng/work/view/impact-of-social-networking-on-performance-of-small-and-medium-scale-enterprises-in-nigeria-a-study-of-selected-smes-ikot-ekpene-akwa-ibom-state-king-edem-i-7-2. Accessed 18 Jun. 2024.

MLA7

IKPONG, EDEM. "Impact Of Social Networking On Performance Of Small And Medium Scale Enterprises In Nigeria (A Study Of Selected Smes, Ikot Ekpene, Akwa Ibom State:- King, Edem I ". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 06 May. 2024. Web. 18 Jun. 2024. < https://repository.mouau.edu.ng/work/view/impact-of-social-networking-on-performance-of-small-and-medium-scale-enterprises-in-nigeria-a-study-of-selected-smes-ikot-ekpene-akwa-ibom-state-king-edem-i-7-2 >.

Chicago

IKPONG, EDEM. "Impact Of Social Networking On Performance Of Small And Medium Scale Enterprises In Nigeria (A Study Of Selected Smes, Ikot Ekpene, Akwa Ibom State:- King, Edem I " Repository.mouau.edu.ng (2024). Accessed 18 Jun. 2024. https://repository.mouau.edu.ng/work/view/impact-of-social-networking-on-performance-of-small-and-medium-scale-enterprises-in-nigeria-a-study-of-selected-smes-ikot-ekpene-akwa-ibom-state-king-edem-i-7-2

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