Impact Of Social Networking On Performance Of Small And Medium Scale Enterprises In Nigeria (A Study Of Selected Smes, Ikot Ekpene, Akwa Ibom State:- King, Edem I
ABSTRACT
This research work focused on the Impact of
Social Networking on Performance of Small and Medium Scale Enterprises in
NIgeria. To accomplish the objectives of this work, the study adopted the
survey research design. A sample size of one hundred and seventy one (171)
respondents were used. Simple regression was used to test the stated hypotheses
in order to draw reliable conclusion from the data analysis. Analysis of data
revealed that: There is significant relationship between social media and
productivity of small and medium scale enterprises; also There is significant
relationship between social media and profitability of small and medium scale
enterprises and that There is significant relationship between social media and
the market share of small and medium scale enterprises and Lack of technical
knowledge, management perception and lack of control of brand information are
the key challenges of adopting social media by small and medium scale
enterprises. It was recommended that; All business should transfer their
services and product awareness to online through the use of social media
platforms, which is seen to be the cheapest and the fastest means of gaining
access to global market, organizations should improve their product and service
quality and online customer care service should be develop to control value
proposition which will cause customers to recommend their services online to
others, Business should improve on the technical knowledge of social media to
suit in current pace provided by technology; and Business should design their
social media objective to remain focus. Nevertheless, they should provide good
and appealing content to interest online clients to get engaged to their
services.
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EDEM, I (2024). Impact Of Social Networking On Performance Of Small And Medium Scale Enterprises In Nigeria (A Study Of Selected Smes, Ikot Ekpene, Akwa Ibom State:- King, Edem I . Repository.mouau.edu.ng: Retrieved Nov 23, 2024, from https://repository.mouau.edu.ng/work/view/impact-of-social-networking-on-performance-of-small-and-medium-scale-enterprises-in-nigeria-a-study-of-selected-smes-ikot-ekpene-akwa-ibom-state-king-edem-i-7-2
IKPONG, EDEM. "Impact Of Social Networking On Performance Of Small And Medium Scale Enterprises In Nigeria (A Study Of Selected Smes, Ikot Ekpene, Akwa Ibom State:- King, Edem I " Repository.mouau.edu.ng. Repository.mouau.edu.ng, 06 May. 2024, https://repository.mouau.edu.ng/work/view/impact-of-social-networking-on-performance-of-small-and-medium-scale-enterprises-in-nigeria-a-study-of-selected-smes-ikot-ekpene-akwa-ibom-state-king-edem-i-7-2. Accessed 23 Nov. 2024.
IKPONG, EDEM. "Impact Of Social Networking On Performance Of Small And Medium Scale Enterprises In Nigeria (A Study Of Selected Smes, Ikot Ekpene, Akwa Ibom State:- King, Edem I ". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 06 May. 2024. Web. 23 Nov. 2024. < https://repository.mouau.edu.ng/work/view/impact-of-social-networking-on-performance-of-small-and-medium-scale-enterprises-in-nigeria-a-study-of-selected-smes-ikot-ekpene-akwa-ibom-state-king-edem-i-7-2 >.
IKPONG, EDEM. "Impact Of Social Networking On Performance Of Small And Medium Scale Enterprises In Nigeria (A Study Of Selected Smes, Ikot Ekpene, Akwa Ibom State:- King, Edem I " Repository.mouau.edu.ng (2024). Accessed 23 Nov. 2024. https://repository.mouau.edu.ng/work/view/impact-of-social-networking-on-performance-of-small-and-medium-scale-enterprises-in-nigeria-a-study-of-selected-smes-ikot-ekpene-akwa-ibom-state-king-edem-i-7-2