ABSTRACT

The .study determine the impact of business ethics on organizational survival in Nigerian Bottling Company (NBC) in Imo State. Specifically, the study determine the effect of ethical practice on organizational survival; analyze the elements of business ethics practice on organizational survival: examine the relationship between compliance to ethical practice and organizational survival and determine the constraint militating against ethical practice in Nigerian Bottling Company (NBC) in Imo State. Primary data sourcedfrom distribution of questionnaires to staffofNBC Imo State were usedforthe study. Descriptive andsurvey design were adopted by the study and the questionnaire were distributed to 133 staffofNBCImo state. A test-re-test was conducted to ensure validity and reliability of the data. The data were analyzed using simple percentage, frequency and 5point likert. Simple regression model Chisquare statistical model and correlation coefficient were used in testing the hypotheses. The result reveal that majority ofthe respondents 44.3%, 41.8%, 51.6%, 59.0%o and 54.1% ofthe respondents strongly agree that ethical practices has a significant effect on organizational survival; majority ofthe respondents 68.9%, 62.3%, 58.2%, 55.7% and 45.9%> strongly agree that Public spiritedness, Integrity, Transparency, accountability and Empathy respectively has an increases in organizational survival; majority ofthe respondents 66.4%o, 56.6%o and 49.2%) strongly agree that there is a relationship between compliance to ethical practice and organizational survival. Most ofthe respondents constituting 63.1%, 52.5%%, and 36.07%, strongly agree that socioeconomic issues, policy ofthe organization, political instability. Lack ofequity and bribery/corruplion are the major constraints militating against ethical practice and social responsibility in NBC Imo State. The empirical result shows that ethical practice haspositive and significant implication on organizationalsurvival. Element ofbusiness ethical practices has significant effect on organizational survival. There is positive relationship between compliance to ethical practice and organizational survival in Nigeria Bottling Company Imo State, Nigeria. Finally, lack ofequity, political instability, socioeconomic issues, low net profit, policy ofthe organization, working environment, bribery/corruplion and poor legal provisions have significant influence on ethical practices ofthe organization. It was recommended that there should be specific procedures to identify and deal with the issues of ethical misconduct within and outside the organization; and it is importantfor organizations to increase punitive measures to violators ofethical codes.