ABSTRACT

This study was anchored on the effect of corporate image management on organizational productivity, a study of selected commercial banks in Abia State. The specific objectives of the study were to; examine the impact of corporate identity on organizational effectiveness in the selected commercial banks in Abia State, determine the effect of corporate culture adoption on organizational growth in the selected commercial banks in Abia State, investigate the impact of corporate values or strategy on organizational performance in the selected commercial banks in Abia State and ascertain the challenges of corporate image in an organization in the selected commercial banks in Abia State.. The study was guided by a descriptive survey design because it gives detailed information about issues, problems, events and describes events as they are. Both primary and secondary data were used. The population of the study was 280 employees and the sample size of 165 respondents was obtained using Taro Yamane techniques. The researcher used questionnaire for data collection. The data gathered for the study was analyzed using descriptive analysis. Pearson Correlation was used to test hypothesis one, hypotheses two and three was tested using ANOVA and hypothesis four was tested with Pearson Chi square with the aid of Statistical Packages for Social Sciences (SPSS) version 23. The study found that there is significant impact of corporate identity on organizational effectiveness in selected commercial banks in Abia State, Corporate culture adoption has significant effect on organizational growth in selected commercial banks in Abia State, and there is significant impact of corporate values or strategy on organizational performance in selected commercial banks in Abia State. Unclear organizational goals and ineffective leadership were among the challenges of corporate image in an organization in selected commercial banks in Abia State.