ABSTRACT

This study analyzed the market access, value chain and marketing of beef in Abia State, Nigeria. The study examined the socio-economic characteristics of beef marketers, determined the marketing channel for beef, analyzed the factors influencing the market access of the beef marketers and ascertained the relationship between income of beef marketers and value addition. Primary data used in this study was generated through the administration of structured questionnaire to the 100 respondents randomly selected from the beef marketers in Umuahia and Aba. Data collected were analyzed using Descriptive Statistics, Multiple Regression and Pearson Correlation Coefficient. Results from the data showed that majority of the beef marketers are male(91%)with only 9% being female, the study also shoed that 70% of the respondents engage in direct selling , they deal directly with the final consumer and only 14%, 9%, and 8% engage in retail selling, wholesale selling and dual distribution respectively. Results also indicated that beef marketers complained of transportation difficulties, storage facilities, poor access to credit facilities and perishability of beef as the major constraints they faced in their marketing effort. It is therefore recommended that government agencies and their stakeholders should help ameliorate these constraints so as to ensure sustainability of the industry.

TABLE OF CONTENTS

Title Page - - - - - - - - - - i

Declaration - - - - - - - - - - ii

Certification - - - - - - - - - iii

Dedication - - - - - - - - - - iv

Acknowledgment - - - - - - - - - v

Table of Contents - - - - - - - - - vi

Abstract - - - - - - - - - - vii

CHAPTER ONE

1.0 Introduction - - - - - - - - - 1

1.1 Background of the Study - - - - - - - 1

1.2 Statement of Problem - - - - - - - 4

1.3 Objectives of the Study - - - - - - - 5

1.4 Research Question s - - - - - - - 6

1.5 Research Hypothesis - - - - - - - 6

1.6 Scope of the Study - - - - - - - 6

1.7 Limitations of the Study - - - - - - - 7

1.8 Significant of the Study - - - - - - - 7

CHAPTER TWO

2.0 Literature Review - - - - - - - - 8

2.1 What is Beef? - - - - - - - - 8

2.2 What is Beef Marketing? - - - - - - - 9

2.3 Beef Products System - - - - - - - 9

2.4 Beef Products Marketing Systems - - - - - 10

2.5 Beef Products Marketing Channels and Outlets - - - 10

2.6 Sender in Beef Value Chain - - - - - - 11

2.7 Reasons for Engaging in value addition of Beef - - - 12

2.8 Nutritional Benefits of Beef - - - - - - 14

2.9 SWOT Analysis of the Beef Industry - - - - - 15

2.9.1 Strength - - - - - - - - - 15

2.9.2 Weakness - - - - - - - - - 15

2.9.3 Opportunities - - - - - - - - 16

2.9.4 Threats - - - - - - - - - 17

2.10 Concepts and Definitions - - - - - - - 17

2.10.1 Market Access - - - - - - - - 17

2.10.2 Value Chain - - - - - - - - 17

2.10.3 Value Chain Analysis - - - - - - - 18

2.10.4 Value Addition - - - - - - - - 19

2.10.5 Value Chain Actors - - - - - - - 19

2.10.6 Marketable and Marketed Surplus - - - - - 20

2.10.7 Marketing Margin - - - - - - - - 21

2.11 Limitations of Value Chain Approach as an Analytical Tool - 21

CHAPTER THREE

3.0 Research Methodology - - - - - - - 23

3.1 Area of Study - - - - - - - - 23

3.2 Population of Study - - - - - - - 23

3.3 Sampling Technique and Sample Size - - - - - 24

3.4 Method of Data Collection - - - - - - 24

3.5 Method of Data Analysis - - - - - - - 24

3.6 Model Specification - - - - - - - 25

CHAPTER FOUR 

4.0 Data Presentation, Analysis and Discussion of Results - - 27

4.1 Data presentation and analysis - - - - - 27

4.2 Examine the Socio-economic Characteristics 

of the Respondents - - - - - - - 27

4.3 Determination of the Marketing Channels used in

 Beef Marketing - - - - - - - - 31

4.4 Analysis of Factors Influencing the Market Access 

Of Beef Marketers - - - - - - - - 34

4.5 Value Addition Correlations - - - - - - 37

CHAPTER FIVE

SUMMARY, CONCLUSION, RECOMMENDATION

5.0 Summary - - - - - - - - - 39

5.1 Conclusion - - - - - - - - - 40

5.2 Recommendation - - - - - - - - 40