Social & Management Sciences
Effect Of Inventory Management On The Profitability Of Manufacturing Companies In Nigeria (A Study Of Nestle Nigerian Plc)
ABSTRACT The study investigated the effect of inventory management on the&n
Corporate Social Responsibility And Performance Of Money Deposit Bank (In The Study Of First Bank)
ABSTRACT The study focused on the effect of corporate social responsi
The Effect of Product Packaging on Consumer’s Preference of Cadbury Nigeria Products
In modern time marketing, if packaging does not sell a product, it is as good as
The Determinant Of Performance Efficiency In Selected Small Scale Enterprise In Umuahia, Abia State
The concepts of small scale businesses has been an issue for debate as different
Effect Of Quality Control Management On Organizational Effectiveness (A Study Of 7up Bottling Company Aba Abia State).
ABSTRACT The study examine the effect of packaging on consumer buying behaviour.
Cultural Influence On Buying Behaviour Of Consumer Goods. A Study Of Consumers In Enugu Metropolis
In recent years, with the advancement of economic status and self-conscience, buy
Effect Of Price And Pricing Decision On The Consumption Of Bambara Nuts In Abia State Nigeria
Bambara groundnut is a traditional or indigenous crop (Onyango, 2010, Andika et a
The Effect Of' Pricing In Retail Management Amongst The Supermarket
Out of three major intermediaries in product distribution, retailing which superm
Social Media Marketing And Marketing Performance Of Selected Entrepreneurs In Abia State, Nigeria
Social media marketing is the use of social media platforms and websites to promo
Effect of Advertising on Consumer Brand Preference on selected Noodle in Umuahia, Abia State Nigeria.
Almost everyone grows up in a world which is flooded with the mass media, example
The Influence Of Advertising On Consumer Purchase Behavior (A Case Study Of Guinness Nigeria Plc)
ABSTRACT The research work examine the influence of advertising on consumer purch
The Impact Of Pricing Policies On The Purchasing And Consumption Of Alcoholic Drinks (A Study Of Nigeria Breweries Plc Aba)
One of the primary objectives of every business is to maximize its profit and set
The Role Of Packaging As A Competitive Tool In The Cosmetic Industry
Product manufactured by the producers needs to be moved from the manufacturing po
Effect Of International Financial Reporting Standard On Firm Performance In Nigeria
ABSTRACT This study investigates the effect of international financial reporting
Effect of Branding on Consumer Patronage of Different Brands of Beer in Umuahia Metropolis
Mandell and Rosenbery (1981) defined brand as the name, sign or design (or combin
Impact On The Consumer Choice Of Convenience Goods In Enugu Metropolis
In economics, any commodity which is produced and subsequently consumed by the co
A Comparative Study Of The Effectiveness Of Marketing Communication In Road Transportation Industry
Very few people can claim to be individually responsible for producing any articl
Impact Of Customer Relationship Marketing On Bank Growth: (A Study Of Uba & Zenith Bank)
ABSTRACT Relationship marketing was first desired in a form of relationship
Liquidity Management As A Tool For Improving Efficiency In Commercial Banks In Nigerian (A Case Study Of United Bank For African Plc And Union Bank Of Nigerian Plc)
ABSTRACT This research study investigates how Liquidity Management has been used
Effectiveness Of Personal Selling Strategies In Marketing Of Table Water And Juice Drinks In Abia State, Nigeria
Water resources are natural assets that create flows of goods and services over t
Assessing The Role Of Physical Distribution Channel On Marketing Performance Of Agricultural Produce In Aboh Mbaise L.G.A. Of Imo State.
ABSTRACT The study set out to explore the effect of physical distribution strateg
Influence Of Sales Promotion On Consumer Buying Behaviour ,Study Of Seven-Up Company.
ABSTRACT Over the year companies in Nigeria have designed strategies which help t
Appraisal Of Internal Control System As A Tool For Management Decision Making In The Public Sector Establishment (A Study Of Anambra-Imo River Basin Development Authority, Owerri-Imo State)
ABSTRACT This research study dealt on, "The appraisal of Internal Control System
Determinant Of Hair Ceram Brands Among Households In Abia State, Nigeria
ABSTRACT The study analyzed the socio-economic determinant on consumer choice on
Evaluation Of Strategic Marketing As An Instrument To Enhance Organizational Performance
The important of strategic marketing to any firm cannot be over emphasized.
Influence Of Sales Promotion On Consumer Brand Loyalty Of Alcoholic Beverages In Rivers State With Specific Interest In Port Harcourt
Business managers in Nigeria organization today are preoccupied with the problem
Effect Brand Value Commitment On Consumer Brand Loyalty Of Indomie Noodles
Abstract Business practice shows that brand in essence is a kind of "commitment"
Evaluation Of Pricing Strategy As A Survival Tool In The Marketing Of Drinks
Price is one of the elements of marketing mix which practices revenue. It is very
The Influence Of Packaging On The Purchase Of Cosmetics Products In Enugu, Enugu State
Packaging plays a major role in all the strategic marketing areas of product deve
The Effect Of Marketing Implication Of Product Life Cycle Management In Unilever Nigeria Limited
ABSTRACT Product life cycle management has become a major heartache t