Social & Management Sciences

Assessing The Role Of Physical Distribution Channel On Marketing Performance Of Agricultural Produce In Aboh Mbaise L.G.A. Of Imo State.

ABSTRACT The study set out to explore the effect of physical distribution strateg

Effectiveness Of Personal Selling Strategies In Marketing Of Table Water And Juice Drinks In Abia State, Nigeria

Water resources are natural assets that create flows of goods and services over t

Liquidity Management As A Tool For Improving Efficiency In Commercial Banks In Nigerian (A Case Study Of United Bank For African Plc And Union Bank Of Nigerian Plc)

ABSTRACT This research study investigates how Liquidity Management has been used

Impact Of Customer Relationship Marketing On Bank Growth: (A Study Of Uba & Zenith Bank)

ABSTRACT  Relationship marketing was first desired in a form of relationship

A Comparative Study Of The Effectiveness Of Marketing Communication In Road Transportation Industry

Very few people can claim to be individually responsible for producing any articl

Impact On The Consumer Choice Of Convenience Goods In Enugu Metropolis

In economics, any commodity which is produced and subsequently consumed by the co

Effect of Branding on Consumer Patronage of Different Brands of Beer in Umuahia Metropolis

Mandell and Rosenbery (1981) defined brand as the name, sign or design (or combin

Effect Of International Financial Reporting Standard On Firm Performance In Nigeria

ABSTRACT This study investigates the effect of international financial reporting

The Role Of Packaging As A Competitive Tool In The Cosmetic Industry

Product manufactured by the producers needs to be moved from the manufacturing po

The Impact Of Pricing Policies On The Purchasing And Consumption Of Alcoholic Drinks (A Study Of Nigeria Breweries Plc Aba)

One of the primary objectives of every business is to maximize its profit and set

The Influence Of Advertising On Consumer Purchase Behavior (A Case Study Of Guinness Nigeria Plc)

ABSTRACT The research work examine the influence of advertising on consumer purch

Effect of Advertising on Consumer Brand Preference on selected Noodle in Umuahia, Abia State Nigeria.

Almost everyone grows up in a world which is flooded with the mass media, example

Social Media Marketing And Marketing Performance Of Selected Entrepreneurs In Abia State, Nigeria

Social media marketing is the use of social media platforms and websites to promo

The Effect Of' Pricing In Retail Management Amongst The Supermarket

Out of three major intermediaries in product distribution, retailing which superm

Effect Of Price And Pricing Decision On The Consumption Of Bambara Nuts In Abia State Nigeria

Bambara groundnut is a traditional or indigenous crop (Onyango, 2010, Andika et a

Cultural Influence On Buying Behaviour Of Consumer Goods. A Study Of Consumers In Enugu Metropolis

In recent years, with the advancement of economic status and self-conscience, buy

Effect Of Quality Control Management On Organizational Effectiveness (A Study Of 7up Bottling Company Aba Abia State).

ABSTRACT The study examine the effect of packaging on consumer buying behaviour.

The Determinant Of Performance Efficiency In Selected Small Scale Enterprise In Umuahia, Abia State

The concepts of small scale businesses has been an issue for debate as different

The Effect of Product Packaging on Consumer’s Preference of Cadbury Nigeria Products

In modern time marketing, if packaging does not sell a product, it is as good as

Corporate Social Responsibility And Performance Of Money Deposit Bank (In The Study Of First Bank)

ABSTRACT The study focused  on the effect of corporate  social responsi

Effect Of Inventory Management On The Profitability Of Manufacturing Companies In Nigeria (A Study Of Nestle Nigerian Plc)

ABSTRACT The study investigated the effect of inventory management on  the&n

Evaluation Of Internal Control System On Financial Performance Of Money Deposit Banks (A Case Study Of Zenith Bank Pie)

ABSTRACT The study sought to establish the relationship between internal control

Inventory Control And The Performance Of Manufacturing Companies In Nigeria (With Nigeria Breweries, As Case Study)

ABSTRACT The study investigated the effect of inventory control on the performanc

The Effects Of Motivation On Sales Force Performance Of A Selected GSM Provider In Umuahia, Abia State

ABSTRACT This study focuses on the effects of motivation on sales force performan

Effect Of Adoption Of International Financial Reporting Standard (Ifrs) On Firms Growth Of Selected Firms In Nigeria

Abstract This study was carried out to ascertain the firms growth on the adoption

Effect Of Government Expenditure On The Economic Growth Of Nigeria (2010-2017)

ABSTRACT This study investigates the effect of government expenditure on the econ

Computerization Of The Accounting System Of Companies In Nigeria: Problems And Prospects (A Study Of Selected Companies)

ABSTRACT The study examines the computerization of the accounting system of compa

Chain Analysis Of Rice Market In Abia State, Nigeria

ABSTRACT This study was conducted to ascertain the chain analysis of rice market

Comparative Analysis Of The Effect Of Value Added Tax (Vat) On Economic Growth: Emprical Study Of Nigeria And Ghana 2003 - 2016

ABSTRACT There has been  an argument   on whether   to i

Effect Of Risk Management On Performance Of Commercial Banks In Nigeria: A Study Of First Bank Plc

ABSTRACT This study focused  on investigating the effect of risk management