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This study focuses on the effects of advertising on consumer brand preference for beverages in Abia state. A purposive and random technique was adopted for the study....
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Analysis of Marketing Research, Planning and Control for Company Growth in a Competitive Economy. In this research process a probability sampling plan was adopted to get the sample...
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In the past decade, the banking sector in Nigeria have experience a great rise in the number of failure in corporate entities Most distress in banks have been directed to auditors role,...
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The study was carried out on the application of marginal costing techniques in the ...
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The primary aim of this research work is to show how a well coordinated internal audit function will help in...
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Responsibility accounting or profitability accounting or activity accounting is a system that ...
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This work examined the application of human relation principles in selected hotels in Umuahia. The aim was to investigate the extent of which the management of Hotel Royal Damgrete, Vilaroy...
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This project is written by Nwazue Nkem Ugochukwu, on the topic "Application of accounting ratios in management ...
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The study focused on Human resource planning and development strategy in three selected hotels in Port Harcourt with reference to hotel Presidential, 1804 hotel and & Arriva hotel and...
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The government of Nigeria has continually used taxation as a fiscal policy to boost investment, which is much needed for- growth and development . This ,...
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Business organizations operate in an environment characterized with competition and change. This research therefore, is the study of the effect of marketing planning and control on a...
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Banking today has become more innovative, competitive and attractive. The competition has driven strategies to be developed day in and day out, ideas become archaic and management of Banks...
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This work sought to examine the determinants of consumer preference for protein sources in Abia State, Nigeria. The objectives were to describe the socio-economic characteristics of the...
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This research work titled "The Evaluation of Cost Accounting Practices in Oil industry was carried out Agip oil company Port Harcourt. The broad objectives of this work is to...
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The study analyzed the consumer purchase behaviour of selected water in Abia State, Nigeria. In the process of the research, the population of the study consisted of respondents selected...
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This study analyzed the market access, value chain and marketing of beef in Abia State, Nigeria. The study examined the socio-economic characteristics of beef marketers, determined the...
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Product branding and trademark has become one of the major tools for enhancing efficient marketing in the present competitive market. This study, therefore delved into the...
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The main purpose of this research is to identify factors that determine the patronage behaviour of consumers on fast food product, when they visit a fast food joint by using independent...
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This study will examine the analysis of customer satisfaction among consumers of non alcoholic beverage firm in Umuahia metropolis in Abia state, Nigeria. There is an increase in the...
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The topic occupies very pivotal position in business activities in Nigeria and elsewhere. This ...
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This study investigated the effect of critical incident on brand switching. Customer satisfaction which is based on incident that surrounds a particular brand. This study also ascertains...
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This research work is centered on the effect of Sales promotion on consumer patronage in Nigeria with particular reference to Hardis & Dromedas Nigeria, Enugu State. The research is...
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Impact of regular auditing on accountability in the public establishment as the subject of this study stems from the growing tide of fraud and reckless misappropriation of public...
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This work aims to examine the impact of internal audit and corporate governance on the organizational...
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The study evaluates causes and effect of fraud and malpractices in Nigeria banking system. Specifically the relationship between causes of fraud and fraud detection systems and also...