Influence Of Packaging On Consumer Buying Decision Of The Product Of Pz Plc Aba, Abia State, Nigeria

ABSTRACT

 In this research influence of packaging on purchasing reference was surveyed using Pz Company Nigeria Limited as a case study, packaging is a new phenomenon in Nigeria's economic selling. Through it has been in use in the developed countries of the world, the dynamics of its function in those countries are different in certain aspect from what obtains in Nigeria economy. In order to achieve the objectives of the study the following hypothesis of the study was tested which are top study the relationship between cost of packaging and the profit of the firm was achieved with the help of the spearman correlation coefficient. To achieve the second hypothesis was achieved with the help of multiple regression analysis and the result shows that colour, quality, quantity price and location are the factors affecting the purchase preference of the customers. It is therefore very imperative that companies should consider this factors while packaging their products.