Impact Of Road Transportation Mode On The Marketing Of Consumer Goods In Nigeria (A Case Study Of Owerri Metropolis):- Omumuawike Vincentia U

ABSTRACT

 The project examined impact of road transportation mode on the marketing of consumer goods in Nigeria. Transportation is an integral part of any nations production, marketing system, it exhibit a close relationship in the style of living. In the objective of these study are to identify the impact of road transportation on the Nigeria economies and investigate whether transportation help consumer in the distribution of their product in Nigeria. In these research the data used two major source namely primary and secondary sources. Primary data are those originally collected from a study, they are usually developed by the researcher, example, questionnaire. While secondary data obtained and used from marketing journals, newspaper/intemet facilities, text books and magazines. In data presentation, it analysed using tables which includes percentages of various response and statistical tools Chi-square was used to test the hypothesis. In finding I was discovered that bad road affects transportation system in Nigeria, marketers is the problem of bad road because they sell in any comer of the road, in recommendations were made. Government should pay attention toward of transportation and marketing of consumers goods in Nigeria. Government should make effort to improve the nature ofthe road