Impact Of Product Life Cycle As A Marketing Strategy Of managing Baby, Food (A Study Of Nestle Cerelac Plc)

ABSTRACT

The purpose of this research projects considers two things, first current thinking as to what product life is all about a e secondly the  actical aspect which is the basis of the field work. The first chapter of this research introduces the ba grou' d information about the subject maters, and further explains or define- the problem, the purpose of the study, significance of the study an. the limitation of the study. The second chapter of this project work is rr3eant to clan (review) the writings and researches on the concept of product life cycle, he marketing implication of product life cycle and the critics. The third chapter reports the methodology adopted to collet data, the strategy to verify the hypothesis and then to provide answers for the research of data collected and the interpretation of finding were well articulated.