Impact Of Corporate Social Responsibility On Organizational Image A Study Of Access Bank Plc

ABSTRACT

The study examined the impact of corporate social responsibility on organizational image in Access Bank Aba, Ahia State. In addition to other objectives, the study focused on determines factors that affect customer banking decision. To achieve this; the population of the bank in Aba Ahia State was ascertained while Yaro Yemen formula was employed to arrive at 120 sample size. Questionnaires were administered on top, middle, lower level management and customers of the bank using random sampling and cluster sampling. Simple percentage, probit model analysis were adopted in the study: The result of the analysis showed a significant relationship between corporate social responsibility and customer banking decision and as well identified factors like communication, efficient delivery services, rendering of quality services, maintenance of employment standard, customer satisfaction and relation, product and services supplier relation, environmental sustainability and humanitarian services; as having a significant effect on customer banking decision. Based on the result of the analysis, the study recommends among other things, that corporate bodies/business should collaborate with government in participating in social responsibility in the community in order to enhance relationship within the host communities.