Evaluation Of Service Delivery In Nigeria Banks: A Study Of Guaranty Trust Bank Plc (GTBANK)

Authors: OKORIE NNEKA VIVIAN | Social & Management Sciences Marketing Projects 70 pages 10,718 words

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ABSTRACT

This work examines the service delivery in Nigerian banks: a study of Guarantee Trust Bank Plc (GTBank). A number of hypothesis were postulated, data for the study were collected through primary and secondary source. The data were analyzed using simple descriptive statistics and ordinary least square regression model. The result obtained showed that there is a positive impact of service delivered by banks on the deposit. This implies that there is a significant relationship between the socioeconomic characteristics of bank marketing staff and level of patronage.

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