Evaluation Of Quality Product Delivering In Enhancing Customers Equity In The Consumer Market A Study Of 7ljp Bottling Company Plc. Aba

ABSTRACT

The study was carried Out to examine the impact of product quality in enhancing delivery on customer equity in consumer market. Specifically, the study set to determine the effect of product quality on retaining and maintaining a consumer brand loyalty, examine the effect of product quality on the product; after suggestions as to profitability due to product quality; and how product quality can help to stimulate sales turn over. In the research prices, a sample size of 120 was adopted from a study population of 172. The study made use of primary data which data were analyzed using simple percentages; while the study hypotheses were tested using chi-square. After the study, the researcher concluded that product quality has positive impact in enhancing delivery on customer equity in consumer market. Thus, product quality should be one of the strategic decision area to be handled in a way to initial sales from the consumers.