Effect of Sales Promotion on the Marketing of Consumer Goods (a Study of Unilever Nig. PLC Aba, Abia State):- Okorie Chika P
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ABSTRACT
The study investigated on the effect of sales promotion on the marketing of consumer goods. The objective of this study is to ascertain the effect of sales promotion on marketing of consumer goods. To achieve the objectives of the study, descriptive survey design was adopted. The researcher adopted primary data in getting the required information. In testing the analysis, correlation coefficient was used.. The findings revealed that sales promotion enhances sales volume to a very large extent. The researcher recommends that companies should ensure the formulation ofstrategic promotional policies structured to increase and improve sales.
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APA
OKORIE, & PAUL, C. (2025). Effect of Sales Promotion on the Marketing of Consumer Goods (a Study of Unilever Nig. PLC Aba, Abia State):- Okorie Chika P. Michael Okpara University of Agriculture. Retrieved June 8, 2026, from http://repository.mouau.edu.ng/works/effect-of-sales-promotion-on-the-marketing-of-consumer-goods-a-study-of-unilever-nig-plc-aba-abia-state-okorie-chika-p-7-2
MLA
OKORIE, and CHIKA PAUL. "Effect of Sales Promotion on the Marketing of Consumer Goods (a Study of Unilever Nig. PLC Aba, Abia State):- Okorie Chika P." Michael Okpara University of Agriculture, 1 Sep. 2025, http://repository.mouau.edu.ng/works/effect-of-sales-promotion-on-the-marketing-of-consumer-goods-a-study-of-unilever-nig-plc-aba-abia-state-okorie-chika-p-7-2. Accessed June 8, 2026.
Chicago
OKORIE, and CHIKA PAUL. "Effect of Sales Promotion on the Marketing of Consumer Goods (a Study of Unilever Nig. PLC Aba, Abia State):- Okorie Chika P." Michael Okpara University of Agriculture (2025). Accessed June 8, 2026. http://repository.mouau.edu.ng/works/effect-of-sales-promotion-on-the-marketing-of-consumer-goods-a-study-of-unilever-nig-plc-aba-abia-state-okorie-chika-p-7-2