Effect Of Market Segmentation On Sales Turnover Of Made In Nigeria Goods Inaba, Abia State
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ABSTRACT
Market segmentation is the marketing strategy of dividing a total heterogeneous market into relatively homogeneous market (Kotler, 2000). The essence of market segmentation is the· belief that no single individual is exactly like the other. No single group of-people can be a replica of the other .either by cultural, social, political, geographical and spatio-temporal parameters". This is why different people have different needs and demand which are different from each other; These differences become the basis for differentiating and segmenting consumers with distinct buying behaviour and consumption pattern.
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APA
OGBONNA, & F., C. (2022). Effect Of Market Segmentation On Sales Turnover Of Made In Nigeria Goods Inaba, Abia State. Michael Okpara University of Agriculture. Retrieved June 8, 2026, from http://repository.mouau.edu.ng/works/effect-of-market-segmentation-on-sales-turnover-of-made-in-nigeria-goods-inaba-abia-state-7-2
MLA
OGBONNA, and CHUKWUMA F.. "Effect Of Market Segmentation On Sales Turnover Of Made In Nigeria Goods Inaba, Abia State." Michael Okpara University of Agriculture, 9 Nov. 2022, http://repository.mouau.edu.ng/works/effect-of-market-segmentation-on-sales-turnover-of-made-in-nigeria-goods-inaba-abia-state-7-2. Accessed June 8, 2026.
Chicago
OGBONNA, and CHUKWUMA F.. "Effect Of Market Segmentation On Sales Turnover Of Made In Nigeria Goods Inaba, Abia State." Michael Okpara University of Agriculture (2022). Accessed June 8, 2026. http://repository.mouau.edu.ng/works/effect-of-market-segmentation-on-sales-turnover-of-made-in-nigeria-goods-inaba-abia-state-7-2