Effect Of Cultural Beliefs And Ethical Norms On The Marketing Of Healthcare Products In Abia State:- Opara Obinna J

ABSTRACT

This work examines the effect of cultural beliefs and ethical norms on the marketing of healthcare products in Abia State. The objectives of the study were to; determine the socioeconomics characteristics of the respondents, ascertain various cultural beliefs and ethical dilemmas with marketing of healthcare products in the study area, examine the effect of cultural beliefs and ethical norms on marketing performance of healthcare products in the study area and determine the factors that influence cultural beliefs and ethical norms on marketing of healthcare products in the study area, the study was carried out in Abia, primary data was used to collect information from the respondents, simple descriptive statistics, correlation and likert scale methods of data analysis were used to analyze the data that was collected from the respondents, the result of the study showed that cultural beliefs and ethical norms affects the marketing of healthcare product based on the findings of the study, the research recommends that Proper sensitization about healthcare product should be carried out in other to enlighten the public more about healthcare product so as to increase the sale of healthcare products and reduce some cultural beliefs.