Analysis Of Marketing Efficiency On Market Performance Of Selected Table Water Firms In Owerri, Imo State

ABSTRACT

The study analyzed the analysis of marketing efficiency on market performance o selected table water firms in Owerri Imo State. Nigeria four (4) research questions were formulated to guide the study. The population of study emphases on the key staffs and functional heads of APPEX table water and HOLY FAMILY table water all in Owerri Imo State. 80 respondents were selected. Respondent was of the staffs in the table water firms. The instrument used to collect relevant data was highly controlled by the researcher. It was recommended that since there is a significant relationship between marketing efficiency and market performance, Table water firms should engage in marketing efficiency programmes and train their staffs on marketing efficiencies in order to increase the performance.