Analysis Of Courier Marketing Services In Nigeria A Study Of United Parcel Service (Ups) In Abia State, Nigeria:- Mbadugha Okwuchukwu C.

ABSTRACT

The research study^is analysis of courier Marketing services in Umuahia by United ParceHServices (UPS). , The study basically investigates how courier services delivery depends on price/charge factor, marketing concept, and marketing strategies,, functions and activities for courier services firms to be able to achieve three marketing objectives of increasing sales revenue, increasing marketing share, and maintaining improved product and business image. In carrying out the study, a sample of 3'00 customers were selected who responded to the research questionnaire. The proportional stratified sampling method was used which recognizes the different categories of UPS Ltd.,, Umuahia customers. The data obtained from the research instrument were analyzed using tables and simple percentages. The three hypotheses formulated in Chapter one of the study were tested using the chi-square (X2) statistical distribution and Pearson's Coefficient of Contingency (C) to further test the degree Of.association (weak, moderate and high) of the variables. fThe findings of the study revealed, that there is basically a significant relationship between effective and efficient courier service delivery on one hand, and price/charge factor; marketing concept; and marketing strategies/functions/activities. Hence, the three hypotheses Hol, Ho2 and Ho3 were rejected to accept their alternatives. The study recommends efficient/effective legal framework for courier services and the key players^ as well as enforcing customer protection agencies to forestall strict compliance to" quality service, design, colour, safety, guarantee, quick distribution, etc for the attainment of marketing objectives of increasing, sales revenue, marketing share, and maintaining improved product and business image.