The Impact Of Bank Service Marketing For Nigeria Banking Industry (A Case Study Of Fidelity Bank)

CHUKWUDI CHINONSO A. | 69 pages (11642 words) | Projects

ABSTRACT

This project examines the impact of service marketing in banking industry in our country. Some problems were stated in these works which include time wasted and long queuing in banks with the problems in mind it intends to investigate the efficient, quality and mode of operation of some of the services provided by the bank. Especially the objectives are the conveniences provided for the customers when transacting their business, to determine the causes of delay if any and to find out the extent to which the concept of marketing management has been applied in the banking sector. Numbers of hypotheses were postulated as follows; there is no significant relationship between the level of bank marketing activities and the level of its deposit base. There is no significant between the promotional strategies used by the bank and its profit and there no significant relationship between services offered by the bank and its performance. The data where analyzed using percentage tb1e and chit. square. Based on the finding made, the banks should improve on the kind and quality of services they render and also to adopt better promotional strategies to improved their profit level.

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APA

CHUKWUDI, A (2021). The Impact Of Bank Service Marketing For Nigeria Banking Industry (A Case Study Of Fidelity Bank) . Repository.mouau.edu.ng: Retrieved Dec 23, 2024, from https://repository.mouau.edu.ng/work/view/the-impact-of-bank-service-marketing-for-nigeria-banking-industry-a-case-study-of-fidelity-bank-7-2

MLA 8th

A., CHUKWUDI. "The Impact Of Bank Service Marketing For Nigeria Banking Industry (A Case Study Of Fidelity Bank) " Repository.mouau.edu.ng. Repository.mouau.edu.ng, 22 Jul. 2021, https://repository.mouau.edu.ng/work/view/the-impact-of-bank-service-marketing-for-nigeria-banking-industry-a-case-study-of-fidelity-bank-7-2. Accessed 23 Dec. 2024.

MLA7

A., CHUKWUDI. "The Impact Of Bank Service Marketing For Nigeria Banking Industry (A Case Study Of Fidelity Bank) ". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 22 Jul. 2021. Web. 23 Dec. 2024. < https://repository.mouau.edu.ng/work/view/the-impact-of-bank-service-marketing-for-nigeria-banking-industry-a-case-study-of-fidelity-bank-7-2 >.

Chicago

A., CHUKWUDI. "The Impact Of Bank Service Marketing For Nigeria Banking Industry (A Case Study Of Fidelity Bank) " Repository.mouau.edu.ng (2021). Accessed 23 Dec. 2024. https://repository.mouau.edu.ng/work/view/the-impact-of-bank-service-marketing-for-nigeria-banking-industry-a-case-study-of-fidelity-bank-7-2

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