Inventory Management And Marketing Performance Of Fast Food Restaurants In Abia State, Nigeria.
ABSTRACT
Inventory can be cost saving when managed strategically. It
can also help an organisation improve customer service which leads to customer
satisfaction and better Marketing performance. This research work concentrated
on inventory management and Marketing performance in fast food restaurants in
Abia state. Survey method of research design was adopted and sample size of 138
was determined using topman formula. The data collected through questionnaire
as well as secondary data were analysed using Ordinary Least Square regression model
and the Product Moment Correlation Coefficient. The findings show that
inventory cost reduction has a significant effect on marketing performance of
fast food restaurants in Abia State. There is a significant positive
relationship between order quantity and customer satisfaction (r = 0.565; p<
0.05). Ordering time has a significant relationship with customer satisfaction
(r = 0.875; p< 0.05) and reorder level has a significant effect on marketing
performance. The study recommended that fast food restaurants in Abia State
should handle inventory strategically to reduce cost and ensure availability of
materials to ensure customer satisfaction.
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ESI-UBANI, O (2022). Inventory Management And Marketing Performance Of Fast Food Restaurants In Abia State, Nigeria.. Repository.mouau.edu.ng: Retrieved Apr 16, 2024, from https://repository.mouau.edu.ng/work/view/inventory-management-and-marketing-performance-of-fast-food-restaurants-in-abia-state-nigeria-7-2
OBINNA, ESI-UBANI. "Inventory Management And Marketing Performance Of Fast Food Restaurants In Abia State, Nigeria." Repository.mouau.edu.ng. Repository.mouau.edu.ng, 17 Mar. 2022, https://repository.mouau.edu.ng/work/view/inventory-management-and-marketing-performance-of-fast-food-restaurants-in-abia-state-nigeria-7-2. Accessed 16 Apr. 2024.
OBINNA, ESI-UBANI. "Inventory Management And Marketing Performance Of Fast Food Restaurants In Abia State, Nigeria.". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 17 Mar. 2022. Web. 16 Apr. 2024. < https://repository.mouau.edu.ng/work/view/inventory-management-and-marketing-performance-of-fast-food-restaurants-in-abia-state-nigeria-7-2 >.
OBINNA, ESI-UBANI. "Inventory Management And Marketing Performance Of Fast Food Restaurants In Abia State, Nigeria." Repository.mouau.edu.ng (2022). Accessed 16 Apr. 2024. https://repository.mouau.edu.ng/work/view/inventory-management-and-marketing-performance-of-fast-food-restaurants-in-abia-state-nigeria-7-2