ABSTRACTS
The study was carried out to know the influence of Cultural Nuances in Buying decisions for Leisure Hotels. The main objective of the study were to examine the influence of Cultural Nuances in buying decisions for leisure Hotels, identify the reason why consumers chose a particular Hotel than the other and what attracts them to a particular Hotel than the other, benefits in creating the differences in Leisure Hotels. identify the problem associated in meeting Cultural Nuances, determine the best strategy that could be adopted in meeting the needs, The methodology was survey design, including questionnaire were used to collect data. The population for the study consist of 6,000 population, sample for the study consist of 375 respondents made up of guests, staff, and management of the selected Hotels, data for this research was generated using quantitative techniques, simple frequency, percentage were used to analyze the data generated for the research. The finding of the study reveal that the best strategy to buy consumers decision is by using cultural nuances to create differences in products and services of Leisure Hotels to solve the problems of conventional system in Leisure Hotels. Hence, that is done, it will enhance patronage, customer satisfactions, variety of product and services and innovations. For Leisure Hotels to be sustained, they should be innovative. It was recommended that Leisure Hotels product and services should be packaged according to the Cultural Nuances of the location of the Leisure Hotel, to promote Cultural products and services
TABLE OF CONTENTS
Title Page i
Declaration ii
Certification iii
Dedication iv
Acknowledgement v
Table of Contents vi
List of Tables viii
Abstract ix
CHAPTER ONE
1.0 INTRODUCTION
1.1 Background of the Study 1
1.2 Statement of the Problem 3
1.3 Objective of Study 4
1.4 Research Question 4
1.5 Significance of Study 5
1.6 Scope of the Study 6
CHAPTER TWO
2.0 LITERATURE REVIEW 7
2.1 Introduction 7
2.1 Conceptual Framework 7
2.1.1 Cultural Nuances 7
2.1.2 Concept of Consumer Buying Behavior 10
2.1.3 Concept of Decision Making 11
2.1.4. Concept of Leisure 32
2.2.0 Theoretical Framework 33
2.2.1 Servqual Theory 33
2.2.1.1 Consumer Behavior Theory 34
2.2.2 Self Concept Theory 35
2.3.0 Related Empirical Works 36
2.3.1 How Guest Choose A Hotel 36
CHAPTER THREE
3.0. MATERIALS AND METHODS 38
3.1. Research Design 38
3.2. Area of Study 38
3.3. Population for the Study 38
3.4. Sample and Sampling Technique 38
3.5. Instrument for Data Collection 39
3.6. Validation of Instrument 39
3.7. Data Collection Techniques 39
3.8. Data analysis Techniques 39
CHAPTER FOUR
4.1 PRESENTATION OF ANALYSIS 40
4.2 Analysis of the Research Question which are Relevant to the
Research Objectives 42
4.3. Discussion of Findings 45
CHAPTER FIVE
5.0 SUMMARY, CONCLUSION AND RECOMMENDATION 47
5.1 Summary 47
5.1.1 Restatement of the Problem 47
5.1.2 Description of Procedures Used 47
5.1.3 Major Findings 48
5.2 Conclusion 48
5.3 Recommendation 49
5.4. Contribution to Knowledge 49
References 50
Appendices
LIST OF TABLES
Table 4.1: Nationality of Respondent 40
Table 4.2: Distribution of Respondent According to Sex 40
Table 4.3: Distribution of Respondents According to Age 40
Table 4.4: Distribution of Respondents According to their Marital Status 41
Table 4.5: Distribution of Respondents According to Religion 41
Table 4.6: Distribution of Respondent According to Designation/Post 42
Table 4.7: Reason Why Consumers Choose a Particular Hotel than
the Other and What Attracts those Most 42
Table 4.8: Response to Question Two 43
Table 4.9: Problems Associated in Creating Differences in Hotels? 44
Table 4.10: Best Strategy That Could Be Adopted In Creating Differences
in Hotels 44
UFOMBA, M (2020). INFLUENCE OF CULTURAL NUANCES IN BUYING DECISION FOR SELECTED LEISURE HOTELS IN UMUAHIA, ABIA STATE . Repository.mouau.edu.ng: Retrieved Dec 22, 2024, from https://repository.mouau.edu.ng/work/view/influence-of-cultural-nuances-in-buying-decision-for-selected-leisure-hotels-in-umuahia-abia-state
MOUAU/10/17184, UFOMBA. "INFLUENCE OF CULTURAL NUANCES IN BUYING DECISION FOR SELECTED LEISURE HOTELS IN UMUAHIA, ABIA STATE " Repository.mouau.edu.ng. Repository.mouau.edu.ng, 22 Apr. 2020, https://repository.mouau.edu.ng/work/view/influence-of-cultural-nuances-in-buying-decision-for-selected-leisure-hotels-in-umuahia-abia-state. Accessed 22 Dec. 2024.
MOUAU/10/17184, UFOMBA. "INFLUENCE OF CULTURAL NUANCES IN BUYING DECISION FOR SELECTED LEISURE HOTELS IN UMUAHIA, ABIA STATE ". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 22 Apr. 2020. Web. 22 Dec. 2024. < https://repository.mouau.edu.ng/work/view/influence-of-cultural-nuances-in-buying-decision-for-selected-leisure-hotels-in-umuahia-abia-state >.
MOUAU/10/17184, UFOMBA. "INFLUENCE OF CULTURAL NUANCES IN BUYING DECISION FOR SELECTED LEISURE HOTELS IN UMUAHIA, ABIA STATE " Repository.mouau.edu.ng (2020). Accessed 22 Dec. 2024. https://repository.mouau.edu.ng/work/view/influence-of-cultural-nuances-in-buying-decision-for-selected-leisure-hotels-in-umuahia-abia-state