ABSTRACT
Fund-raising,
as an activity for libraries and librarians is not new. However, fund-raising
as an organised integral function oflibrX management is new. For some time now,
fund-raising profession^ have used the term “development” to include not only
fund-raisinv h t also the planning and goal-setting activities that guide vari
organizations. "Development" or "fund-raising" is an established
anH successful practice in contemporary libraries. More recently at tl parent
institution level in higher education, fund-raising has be^ incorporated with
alumni relations and public relations'’under tf” current term of “institutional
advancement” in some terti educational institutions. Both terms -’’development”
and “instituti^ advancement” - recognize the essential nature ofactivities that
man a communications between an institution and its public constituenc^ for the
specialized purpose offund-raising. However, for the purpos this chapter, the
term “fund-raising” will be used and the broader set °f activities implied by
development and institutional advancement wffi be implied as a specialized form
ofpublic relations.
-- (2024). Fund-Raising in Library Public Relations:- Edward Amadi. Repository.mouau.edu.ng: Retrieved Sep 07, 2024, from https://repository.mouau.edu.ng/work/view/fund-raising-in-library-public-relations-edward-amadi-7-2
--. "Fund-Raising in Library Public Relations:- Edward Amadi" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 23 Jul. 2024, https://repository.mouau.edu.ng/work/view/fund-raising-in-library-public-relations-edward-amadi-7-2. Accessed 07 Sep. 2024.
--. "Fund-Raising in Library Public Relations:- Edward Amadi". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 23 Jul. 2024. Web. 07 Sep. 2024. < https://repository.mouau.edu.ng/work/view/fund-raising-in-library-public-relations-edward-amadi-7-2 >.
--. "Fund-Raising in Library Public Relations:- Edward Amadi" Repository.mouau.edu.ng (2024). Accessed 07 Sep. 2024. https://repository.mouau.edu.ng/work/view/fund-raising-in-library-public-relations-edward-amadi-7-2