Effect Of Guest Perception On The Use Of Electronic Word Of Mouth By Hotels On Hotel Petronage In Umuahia Metropolis Of Abia State.
ABSTRACT
In the hospitality industry,
advancements in information communication technology have led to an increase in
online reviews written by guests. This research work evaluates the electronic
Word-of-Mouth (e-WOM) communications regarding the effect of different
perceptions of guest on the use of electronic word of mouth by hotel on hotel
patronage with reference to Umuahia metropolis. Five hotels in Umuahia
metropolis were selected, and based on the hotel brands for comparison purpose
of this study. The managers and guests of the hospitality industries formed the
population of study. Survey design was used A sample of 327 which comprise of
the managers of the selected hotels and guests were used in all.5 copies of
questionnaire were distributed to the managers of the selected hotel and 322
copies were distributed to the guest, all the questionnaire were completely
returned. Data for this study was generated using questionnaire and personal
interview. Frequencies and simple percentage were used to analyze the data
generated. Recommendation were given, to the effect that the result will assist
Umuahia hotel managers in improving the service, facilities offered to their
guests, as well as their patronage and competitive advancement.
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IHEDURU, A (2021). Effect Of Guest Perception On The Use Of Electronic Word Of Mouth By Hotels On Hotel Petronage In Umuahia Metropolis Of Abia State.. Repository.mouau.edu.ng: Retrieved Nov 22, 2024, from https://repository.mouau.edu.ng/work/view/effect-of-guest-perception-on-the-use-of-electronic-word-of-mouth-by-hotels-on-hotel-petronage-in-umuahia-metropolis-of-abia-state-7-2
ANASTACIA, IHEDURU. "Effect Of Guest Perception On The Use Of Electronic Word Of Mouth By Hotels On Hotel Petronage In Umuahia Metropolis Of Abia State." Repository.mouau.edu.ng. Repository.mouau.edu.ng, 01 Sep. 2021, https://repository.mouau.edu.ng/work/view/effect-of-guest-perception-on-the-use-of-electronic-word-of-mouth-by-hotels-on-hotel-petronage-in-umuahia-metropolis-of-abia-state-7-2. Accessed 22 Nov. 2024.
ANASTACIA, IHEDURU. "Effect Of Guest Perception On The Use Of Electronic Word Of Mouth By Hotels On Hotel Petronage In Umuahia Metropolis Of Abia State.". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 01 Sep. 2021. Web. 22 Nov. 2024. < https://repository.mouau.edu.ng/work/view/effect-of-guest-perception-on-the-use-of-electronic-word-of-mouth-by-hotels-on-hotel-petronage-in-umuahia-metropolis-of-abia-state-7-2 >.
ANASTACIA, IHEDURU. "Effect Of Guest Perception On The Use Of Electronic Word Of Mouth By Hotels On Hotel Petronage In Umuahia Metropolis Of Abia State." Repository.mouau.edu.ng (2021). Accessed 22 Nov. 2024. https://repository.mouau.edu.ng/work/view/effect-of-guest-perception-on-the-use-of-electronic-word-of-mouth-by-hotels-on-hotel-petronage-in-umuahia-metropolis-of-abia-state-7-2