Effect Of Guest Perception On The Use Of Electronic Word Of Mouth By Hotels On Hotel Petronage In Umuahia Metropolis Of Abia State.

IHEDURU EZEIGBO ANASTACIA | 77 pages (19741 words) | Projects

ABSTRACT

In the hospitality industry, advancements in information communication technology have led to an increase in online reviews written by guests. This research work evaluates the electronic Word-of-Mouth (e-WOM) communications regarding the effect of different perceptions of guest on the use of electronic word of mouth by hotel on hotel patronage with reference to Umuahia metropolis. Five hotels in Umuahia metropolis were selected, and based on the hotel brands for comparison purpose of this study. The managers and guests of the hospitality industries formed the population of study. Survey design was used A sample of 327 which comprise of the managers of the selected hotels and guests were used in all.5 copies of questionnaire were distributed to the managers of the selected hotel and 322 copies were distributed to the guest, all the questionnaire were completely returned. Data for this study was generated using questionnaire and personal interview. Frequencies and simple percentage were used to analyze the data generated. Recommendation were given, to the effect that the result will assist Umuahia hotel managers in improving the service, facilities offered to their guests, as well as their patronage and competitive advancement.

Overall Rating

0.0

5 Star
(0)
4 Star
(0)
3 Star
(0)
2 Star
(0)
1 Star
(0)
APA

IHEDURU, A (2021). Effect Of Guest Perception On The Use Of Electronic Word Of Mouth By Hotels On Hotel Petronage In Umuahia Metropolis Of Abia State.. Repository.mouau.edu.ng: Retrieved Jan 26, 2023, from https://repository.mouau.edu.ng/work/view/effect-of-guest-perception-on-the-use-of-electronic-word-of-mouth-by-hotels-on-hotel-petronage-in-umuahia-metropolis-of-abia-state-7-2

MLA 8th

ANASTACIA, IHEDURU. "Effect Of Guest Perception On The Use Of Electronic Word Of Mouth By Hotels On Hotel Petronage In Umuahia Metropolis Of Abia State." Repository.mouau.edu.ng. Repository.mouau.edu.ng, 01 Sep. 2021, https://repository.mouau.edu.ng/work/view/effect-of-guest-perception-on-the-use-of-electronic-word-of-mouth-by-hotels-on-hotel-petronage-in-umuahia-metropolis-of-abia-state-7-2. Accessed 26 Jan. 2023.

MLA7

ANASTACIA, IHEDURU. "Effect Of Guest Perception On The Use Of Electronic Word Of Mouth By Hotels On Hotel Petronage In Umuahia Metropolis Of Abia State.". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 01 Sep. 2021. Web. 26 Jan. 2023. < https://repository.mouau.edu.ng/work/view/effect-of-guest-perception-on-the-use-of-electronic-word-of-mouth-by-hotels-on-hotel-petronage-in-umuahia-metropolis-of-abia-state-7-2 >.

Chicago

ANASTACIA, IHEDURU. "Effect Of Guest Perception On The Use Of Electronic Word Of Mouth By Hotels On Hotel Petronage In Umuahia Metropolis Of Abia State." Repository.mouau.edu.ng (2021). Accessed 26 Jan. 2023. https://repository.mouau.edu.ng/work/view/effect-of-guest-perception-on-the-use-of-electronic-word-of-mouth-by-hotels-on-hotel-petronage-in-umuahia-metropolis-of-abia-state-7-2

Related Works
Please wait...